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Tag: Feed

Apple Gives App Store Games A Dedicated Twitter Feed

A precursor to the new game-friendly Apple TV expected next week?

Apple's iPhones and iPads have transformed the company into a mobile gaming giant. Now, with a new Apple TV due out later this year, the company is poised to bring games to the living room as well. In possible preparation for that move, Apple on Thursday debuted a new Twitter channel dedicated to games. Dubbed @AppStoreGames, the account promises a curated feed of Apple gaming selections “straight from our Games Editors.”

As BuzzFeed News first reported, Apple is expected to unveil its latest Apple TV on September 9 at a media event in San Francisco. And, as BuzzFeed News also reported, the device is expected to arrive at market with an App Store of its own as well as

Earlier this week, 9to5 Mac reported that the new Apple TV will have “deep support for gaming,” claiming it “will also support more complex, console-style Bluetooth game controllers.”

About 30% of Apple's iOS App Store downloads were for games in the last quarter of 2014, IDC and App Annie said in a report, and nearly 75% of spending in the App Store was for games.

BuzzFeed – Tech

Will Starbucks Become The Fast Food You’re Not Ashamed To Feed Your Kids?

The generation that embraced organic food and specialty coffee are becoming parents. That means there’s a lot of kid’s meals waiting to be sold.


When Starbucks' new Mini Frappuccino — a shrunken 10-ounce version of the popular sweet, icy drink — launched on Monday, it seemed to some to be a clear attempt by the coffee chain to reach a new, smaller consumer: kids.

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BuzzFeed – Business

Facebook Builds Up Mobile Search To Help Index Your News Feed

The company said it was rolling out search updates to its iOS and desktop versions starting today.


Facebook's search tools are getting an update beginning today, including a new way to search for existing posts instead of only people on Facebook.

The typical example, seen above, would be for a person searching for some related topic to a person — like a vacation, or a wedding. Those search results will return photos and posts linked to those search terms, much in the same way a Google search might.

Facebook first rolled out its Graph Search in 2013, which started as an engine built around how people speak and write, with queries like “photos of my friends in New York.” Today's update brings mobile search more in line with typical keyword-focused search behaviors, though the original search queries and their variations still exist.

“You get more precision out of structured grammar, but it's difficult to formulate your queries that way,” Facebook product manager Rousseau Kazi told BuzzFeed News.

Today's update hopes to be an index of News Feed, in the same way Google is an index for the web pages across the internet. The approach is somewhat similar — build an engine that will find content for a given domain. In Google's domain, that's the Internet, while in Facebook's domain that is News Feed and the collection of one person's related posts.

This new search has natural monetary implications for Facebook. For the most part, search queries are markers of “intent” — a term often used by marketers to gauge what someone is attempting to accomplish, and how can an ad capture that intent. If someone is searching for rain boots, for example, that person may be in a mode where they are looking to buy rain boots, and an ad for rain boots might perform well on that page.

“Monetization will definitely come at some point, but right now the whole team is focused on making sure this is something people,” Kazi said. “We can take it a bunch of different ways, but the whole focus is are we ranking these things properly.”

The tools are working out on iOS and desktop in the U.S. first, then to other platforms and locations.

BuzzFeed – Business