9 Things We Learned About Fitbit From Its IPO Filing

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The pioneer of fitness tracking wants to take its shares public, but the Apple Watch looms over the IPO.

Fitbit makes one of the best-known fitness trackers in a market that is overflowing with them — and which is bracing for the arrival of the Apple Watch. It's a tricky time to go public, but one thing the company has going for it is its profits, $ 132 million worth in 2014. Here's what we learned from reading the company's IPO filing.

According to NPD Group data cited by the company, Fitbit had nine of the top-selling fitness tracker units in 2014 and its market share grew to 68% in 2014, from 58% in 2013.

Denis Kortunov / Via flic.kr


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