Business ,

This Is Why Brands Say “Bae”

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“To borrow a millennial phrase, we’re on cleek,” said Taco Bell’s incoming CEO. “Not everybody know’s what I’m talking about right now. That means you’re on point.”

In the eyes of young people, Taco Bell is “on cleek,” its incoming CEO told investors on a call earlier this month, explaining that it’s millennial speak for “on point.”

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A new Twitter account, @BrandsSayingBae, delighted the Internet this week, calling out chains from IHOP to Taco Bell for imitating teen vernacular on social media as part of their earnest pursuit for consumer engagement — a holy grail sought through “baes” and “on fleeks.”

The screenshots are entertaining, poking fun at Jimmy John's for replies like “whatcha waitin for bae,” or Applebee's for tweeting “#WontonTacos on fleek.” The account's bio reads, sarcastically: “It's cool when a corporation tweets like a teenager. It makes me want to buy the corporation's products.”

@BrandsSayingBae's current location, according to its bio: Hell.


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BuzzFeed – Business

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