Tag: Facts

Interesting Facts About Web Design

Nowadays, a website is the prime necessity of almost all the companies. This will help to grow your business and also make your reputation in the market. Website designing is simply meant to generate ideas and implement them by following certain principles to achieve particular goal of your company. You can easily design your website according to your business goals, by hiring a well-known website designer company. Some of its interesting facts are as follows.

Web Design Is More Than Just Design: One of the important things to know by the people is that it is more than just design. It includes everything the content, visualization effects, the way of presentation, font and many other things. It’s a huge term and its main component is search engine optimization, which helps to make your site on the top of the Google. To create an effective and attractive design you should know about the web development languages, make it social media, world design and multiple browsers compatible.

Load Time Should Not Exceed A Few Seconds: Another main thing to know about web design is that if it takes so much time to load then it is considered as a failed design. This will also make the wrong impression of the company and your customers will automatically switch to another site. To retain the interest of your valuable customers, you have to make your site quick that can be easily loaded within 4-5 seconds.

Site Visitors Generally Like Lively Images Than Cartoons: Only an attractive design can attract a huge traffic to your site. And most of the people love to see the lively images rather than cartoon figures and fix images. Pictures of animals, birds or smiley babies are more effective to attract numerous customers to your website. So always choose lively images for the site, so your customers will never lose their interest and visit it again and again.

Design Of Your Site Based On Your Future Needs And Maintenance: A website helps to promote your products and services worldwide. And the design of your site is completely dependent upon future goals of website owners. If you want to add a new product or service in the future, then your design should be flexible, which give you an opportunity to change as per your requirement.

A Good Website Show Information What A Visitor Wants To Find: Content is the main aspect of your site which help your customer to easily come to know what you are exactly going to offer them. And so many images and visuals effects can distract your customers from your actual goal and even decline your site rate. So you should provide the information on your site for what customers actually looking for.

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Uber Sought To Hire Opposition Researcher To “Weaponize Facts”

A document obtained by BuzzFeed News points to taxi industry targets, not journalists. Bullet points, not bullets, a spokesperson says.

Bloomberg

Uber has in recent weeks sought to hire opposition researchers to “weaponize facts” to use against its taxi industry competition, according to a confidential recruiting document obtained by BuzzFeed News and confirmed by the company.

Uber is facing wide public criticism after BuzzFeed News reported that an executive floated the idea of hiring opposition readers to dig dirt on reporters. The aggressively-phrased recruiting document makes no mention of targeting the press, and is instead focused on “our opponents in the transportation industry.” A spokesperson, Kristin Carvell, said the executive, Emil Michael, was not referring to these plans to hire opposition researchers when he spoke of hiring opposition researchers to focus on reporters.

“Emil's reported comments had no connection to the reality of how we do and will operate,” she said.

The new role of director of research and rapid response appears to be part of Uber's effort to bring the aggressive tactics of American presidential politics to its city-by-city trench wars with existing car companies. Uber CEO Travis Kalanick said in May that the company has no choice but to “throw mud” at taxi companies and the associations that represent the taxi industry, and in August brought former Obama campaign manager David Plouffe to the company to lead a campaign-like effort that now includes both Uber's communications shop and the new opposition research role.

“Uber is the candidate and [the opponent] is an asshole called Taxi,” Kalanick told Re/code's Kara Swisher in May. “I'm not totally comfortable with it but we have to bring out the truth of how evil Taxi is.”

Plouffe cast his new role in combative terms in an interview with Bloomberg News on August 19, saying he would be “fighting for the transportation alternative Uber represents.”

This week, however, Kalanick appeared to moderate Uber's public tone and suggest that its communications strategy should be focused not on conflict but on “appealing to people's hearts and minds.”

“We must be open and vulnerable enough to show people the positive principles that are the core of Uber's culture,” he tweeted. “We must tell the stories of progress Uber has brought to cities and show the [sic] our constituents that we are principled and mean well.”

The recruiting document strikes a notably less positive tone. It is framed as two exercises job candidates must complete as part of the hiring process, including laying out a six-month research plan that includes “both 'self' and 'oppo' with a greater focus on 'oppo.'”

“Oppo” is political campaign shorthand for opposition research, a practice that typically includes searches of public records and published reports, but which may also extend to videotaped tracking of foes and more aggressive investigative tactics.

“Your mission is to identify and weaponize the facts about those incumbents, the truth about Uber and to do it one step ahead of the rest,” the document says.

“Once we have the research, we have to weaponize and disseminate it. That's where a rapid response operation comes in working closely with our comms team. Please outline your recommended approach for a successful rapid response effort that seeks to set the record straight on both Uber and our opponents,” the document later reads.

An Uber spokesperson, Kristin Carvell, offered this definition of the word “weaponize”: “It means distilling sometimes dense or lengthy information (e.g. 75-page research reports, political contribution reports) into factual, bulleted points.”

The recruiting document was provided to BuzzFeed News by a source who chose to leak it, the source said, after being disturbed by recent reports on Uber's aggressive business practice. The source shared the document on the condition it not be posted in full; Uber provided BuzzFeed News a word-for-word identical version of the document with only a recruiter's name deleted.

Carvell cast the new team in a far more positive light than does the recruiting document. She said that the goal of the position will be “producing research that helps communicate the Uber story — how we serve riders, drivers, and cities — and that makes the facts clear about the taxi opposition.” She went on to blame the industry for making that roll necessary by “waging multimillion-dollar campaigns and hiring PR firms, consultants, etc., to disseminate often inaccurate information about Uber.”

Uber's main organized foe is the Taxicab, Limousine & Paratransit Association, which has attacked Uber under the rubric, “Who's Driving You?”

Carvell said the decision in the past few months to hire an opposition and rapid response team is “not newsworthy.”

“Organizations, corporations, campaigns, etc have hired for a role of this nature and continue to,” she said, adding that they hadn't filled the role.

Carvell declined to comment on the size of the proposed rapid response operation.

“We don't share future potential hiring plans,” she said.

Here Is Uber's Recruiting Document

Here Is Uber's Recruiting Document

Via Uber

BuzzFeed – Tech