Tag: Could

Eight Delicious Foods McDonald’s Could Bring To The Masses

The Golden Arches is now selling lobster rolls. So what other fancy foods can it deliver fast and cheap?


What's remarkable about the McDonald's lobster roll, which has returned to restaurants in the Northeast this summer after a decade-long absence, isn't just the novelty of the fancy seafood sandwich at a fast food joint.

It's that it costs a mere $ 7.99, a bargain price relative to nearly anybody else selling lobster rolls, whose prices can often be easily double that.

It hints at perhaps McDonald's greatest strength: the company has a huge and extremely efficient supply chain that lets it buy food at lower prices than other restaurants, and capitalize on swings in commodity prices. And as its lobster roll illustrates, this advantage doesn't just extend to burgers.

McDonald's has often offered items with ingredients far fancier than Big Mac sauce, particularly in other countries. It makes you wonder what other fine dining dishes the chain could make mainstream in the U.S.–if it had the will.

It has tried, and failed, with similar experiments in the past, for example testing crab cakes in some stores in the early 2000s. Recent reviews of the new lobster roll haven't all been great either — Eater.com described it as “some awful sort of seafood salad,” though Boston.com argued that for $ 7.99, it's “not too shabby.” But there's always hope.

With that in mind, we spoke to some creative culinary industry types about the kind of things McDonald's could take from the land of tablecloths and wine menus to the wider world of drive-thrus and ketchup packets. Here are some ideas that could reshape the way we think about fast food.

Just imagine it all in take-out bags.

Truffle fries

Truffle fries

Faruk Ateş / Via Flickr: kurafire

McDonald's has experimented with truffle sauce in the past, using it in the Black Burger in Hong Kong, which cost about $ 2.27. Why not truffle fries? The chain is already testing shake-on seasonings — like ranch, chipotle BBQ and garlic parmesan — for its fries in certain markets.

There are artificial truffle flavor options that a manufacturer could turn to for price, consistency, and stability, “but there are also ways to extend the real product in affordable ways — infused oils or 'dust' made with less expensive forms [like] peelings, trim, less costly varieties,” says Scott Allmendinger, who works on menu development projects as director of consulting at The Culinary Institute of America.

View Entire List ›

BuzzFeed – Business

25 Things You Didn’t Know You Could In Safari

Browse the web like a bo$ $ .

Alice Mongkongllite / BuzzFeed

Create a theater-like experience while watching videos with Turn Off the Lights.

Create a theater-like experience while watching videos with Turn Off the Lights.

With the Safari Keyword Search extension, you can look up different websites (like Google, Amazon, and Wikipedia) for information right from the address bar.

With the Safari Keyword Search extension, you can look up different websites (like Google, Amazon, and Wikipedia) for information right from the address bar.

For example, to Google Jared Leto, you'd just type “g Jared Leto.” To look up the potato famine on Wikipedia, you'd type “w potato famine.” More keyboard searches here.

nbc.com / Via reactiongifs.com

View Entire List ›

BuzzFeed – Tech

Obama’s Free Community College Plan Could Hurt For-Profit Colleges

Already-troubled stocks have fallen slightly on the news.

Community college graduates in North Carolina.

AP Photo/The Star-News, Mike Spencer

President Obama's plan to make community colleges free for millions of students could do real damage to the already-struggling for-profit college industry, analysts said.

The “America's College Promise” proposal, which will be announced today, could provide two years of free community college for as many as 9 million students, the administration said. The administration said it envisioned making the first two years of college “as free and universal as high school.”

That could hurt for-profit colleges like the University of Phoenix, which charge tens of thousands of dollars for associate's degrees. For-profit colleges and community colleges tend to draw from the same pool of students — poor and minority students, adult learners, and those looking for technical or vocational programs.

Historically, some students choose for-profit colleges over community colleges because they are unaware of the high cost difference between the two types of schools. But a well-publicized, universal program like America's College Promise would point far more students in the direction of community colleges. The Obama administration program also aims to build up the quality and infrastructure of technical education programs.

“This would have a negative impact on the for-profit college sector,” wrote Jeffrey Silber, an analyst with BMO Capital Markets, in a note. For-profit college stocks have fallen slightly on the news, with Apollo, which owns the University of Phoenix, seeing a decline of 3% at the beginning of trading.

The for-profit college sector has already been struggling with declining enrollments and increasing regulatory pressure. Much of that comes from the Obama administration, which has fought a regulatory and public relations war with for-profits. One large for-profit college chain, Corinthian Colleges, agreed to sell off or shutter its campuses last year; another, EDMC, recently delisted itself from the New York Stock Exchange after a dismal financial year.

The America's College Promise program is likely to face opposition from Republicans in Congress. Republican Sen. Lamar Alexander, who heads the Senate's education committee and whose state, Tennessee, offers its own version of the free-community college program, has already voiced his concern that the proposal amounts to federal overreach.

Sen. Dick Durbin, a Democrat, released a statement Thursday praising Obama's plan. “Community colleges have always been a more affordable, higher quality alternative to for-profit colleges and I support the President's effort to promote their value,” he said.

BuzzFeed – Business

Virtual Reality Could Be The Toughest Fight Of Mark Zuckerberg’s Life

The Facebook founder says the Oculus Rift headset could be the future of the internet. But to get there, he needs to do battle with the entire gaming industry.

An attendee tries on the Oculus VR Inc. Rift Development Kit 2 headset at the 2014 Electronic Entertainment Expo (E3) in Los Angeles.

Kevork Djansezian / Reuters

Just before the Oculus Rift Kickstarter campaign launched, Brendan Iribe brought what looked like a large hunk of plastic into the San Francisco offices of Unity Technologies, whose game development platform is one of the industry's most widely used. Unity CEO David Helgason tried on what was the very first version of the Oculus Rift, a virtual reality headset whose maker was destined to be bought out by Facebook for more than $ 2 billion before ever having a product hit the market.

“It was really, really bad back then,” Helgason told BuzzFeed News in an interview. “It didn't know what was down — they had to hard-reset what was down, otherwise the world would seem like it was tilting. Even then it was such a touching experience to be inside a world like that. But I got super sick from the first dev kit. It was terrible, right, but even then it was such a touching experience.”

Since then, the Rift has made a lot of progress. Even the very first iteration of the device, with all its flaws, was described by many who used it — both veteran game developers and regular users — as a masterpiece. But in interviews with more than a dozen game developers and executives either building applications for the virtual reality headset or familiar with those who are, one clear theme emerged: The Rift's biggest challenge isn't getting the technology right.

Instead, the make-or-break issue will be beating the competition and winning the hearts of developers, as swarms of technology majors pour billions into rolling out their own virtual reality devices. And unlike Oculus and its parent company Facebook, the competition has a track record of pushing out devices and games that reach, and delight, the mass market. At the Consumer Electronic Show this week in Las Vegas, manufacturers are expected to show off a wave of VR devices — and Oculus, too, will be there.

The Rift faces the tech industry's perennial technology chicken-and-egg scenario: To get software developers on board, you need your devices in the hands of a critical mass of consumers — and consumers gravitate toward devices that have the best software. Facebook has many things going for it: near limitless cash, a visionary leader, a deep pool of technical talent. But it has no experience building or publishing games, which in the early days will be the killer app of virtual reality headsets.

A representative from Oculus VR declined an interview request for co-founders Iribe and Palmer Luckey.

The Rift needs hit games, and fast. Words With Friends creator Paul Bettner's studio, Playful Corp, is one of the first publishers Facebook is working with to build those critical launch titles. Independent developers are still encouraged to develop for the kit through platforms like Unity, but with the competition racing to define the market, Facebook has rapidly begun working on developing its own software.

“I've been a huge advocate within Oculus pushing for a solution to that chicken-and-egg problem,” Bettner told BuzzFeed News. “It depends on who you talk to; my sense is that gamers and video games are the Trojan horse required to get virtual reality off the ground. From my standpoint the way you solve that, it becomes like any other console launch.”

The Nintendo Wii, which pioneered novel methods of gameplay using sensors and hand gestures, is a good example of the challenge ahead, Bettner said. “The Wii was doing enough things different that they were basically launching something [brand new] — not the same as VR but they had to prove this new controller was something people want to buy instead of buying a PlayStation,” he said. “They went out and built a bunch of first-party software [like Super Mario Galaxy and The Legend of Zelda] that proved the value of that platform, because they couldn't rely on developers to do that.”

For now, the most formidable Rift competitor is Sony and its Morpheus VR headset. Through the PlayStation, Sony has a proven history of driving the adoption of new hardware, and whenever a new console comes out, Sony can lean on decades of relationships in the video game industry. On top of that are the game development studios it owns, which can finance to create massive sales-drivers like Uncharted and The Last of Us. That financing doesn't just fund large development studios, but also massive marketing and advertising campaigns that can span from billboards to television and the Internet — and potentially even Facebook itself.

Releasing a big, expensive new game alongside a flagship new console is a dance Sony and the big studios have done for a long time. “When you do co-launches, you're dependent, much like in your best friend relationships, and you learn over time who you can count on and similarly who you can't count on,” said Kleiner Perkins Caufield & Byers partner Bing Gordon, a longtime executive in the industry. “You know these companies have been to war together. Their relationships have stood the test of time.”

Sony, too, has already demoed launch titles for the Morpheus, like Eve Valkyrie, a space-piloting game that's a spin-off of Eve Online — a game beloved by a niche of hardcore players who devote hundreds of hours to playing. Square Enix, the creator of the Final Fantasy series, has also planned to launch a version of Thief.

Sony's Morpheus VR device, unveiled at the Game Developer Conference last year.

Yuya Shino / Reuters

Many developers are also expecting Microsoft to have its own take on a VR headset, and like Sony, it has a proven record driving console adoption. Indeed, of the developers BuzzFeed News spoke with, many described an industry that is essentially holding its breath to see what Microsoft comes out with.

Other competitors are also trying to get in on the action. Samsung released its own virtual reality system, the Gear VR, which connects Samsung's Galaxy Note 4 to a headset powered by software from Oculus VR. Samsung might not fall directly into the category of competitor due to its partnership with Oculus VR, but the company has massive production and distribution channels and knows how to push devices through global retail channels in huge volumes. The company's Galaxy Note phones are often credited with creating the market for larger “phablet”-sized phones.

And the competition could potentially expand beyond simple VR headsets. Magic Leap, a tight-lipped company specializing in augmented reality, raised $ 542 million in a financing round last year that Google led. The search giant had previously created an augmented-reality device of its own, Google Glass, which has so far failed to create an enthusiastic user base.

Each competitor has different, but equally formidable, mechanisms for getting as many devices into as many households as possible. And volume attracts not only developers — who will inevitably build the killer app that sends VR mainstream — but also large game publishers like Electronic Arts, Ubisoft, and Activision-Blizzard. Ubisoft's Assassin's Creed franchise has been a staple for consoles — but if it's going to make it into a VR headset, it's going to find its way to the best-selling hardware first.

The same holds true for independent developers. For a small development studio, creating a game for multiple platforms takes a lot of time and money — both things in short supply for a small team, or a lone developer. While the process of “porting” games — translating the code to work on several consoles — has gotten easier, developers still have to ensure the game feels right.

“If you have a PC game that uses a keyboard and you go to console, you have to come up with a new way to come up with an interface,” Mike Bithell, the creator of Thomas Was Alone, told BuzzFeed News. “We took [Thomas Was Alone] to iPad, we had to completely reinvent the way to control. Those changes pile up. The porting the code bit, is probably now — and it's weird to say it — the smallest job.”

Facebook CEO Mark Zuckerberg acknowledges the challenge. “It needs to reach a very large scale, 50 million units to 100 million units, before it'll really be a very meaningful thing as a computing platform,” Zuckerberg said on the company's third-quarter earnings call last year. “So I do think it's going to take a bunch of years to get there. Maybe, I don't know, it's hard to predict exactly, but I don't think it's going to get to 50 million units or 100 million units in the next few years.”

Zuckerberg's vision for Oculus Rift isn't necessarily restricted to games. And the applications for the Rift could very well go beyond simply video games; Zuckerberg himself has said it is essentially a bet on the future of the internet. But device adoption has historically been driven by games, whether with consoles or smartphones, and in getting into the console business, Facebook faces one of the greatest competitive challenges in its 10-year history.

View Entire List ›

BuzzFeed – Business

Wet Seal Could Be The Next ’90s Icon To Die

The teen retailer has been terrible at identifying its core customer. And as dELiA*s and DEB Shops liquidate, it doesn’t have much time left to get it right.



On Wet Seal's website, there's a model in a Pikachu “muscle tank,” gazing to her left as her blonde hair flies across her face, one hand in the pocket of her bizarrely-folded jeans. Are they bell bottoms? What's with the cat-ear tiara on her head? Pikachu beams.

The graphic t-shirts featuring Pikachu, Frozen's Elsa, Barbie and the Lion King, at a retailer targeting sophisticated 20-year olds, perfectly illustrate Wet Seal's decade-long struggle to figure out who its core customer is. It's a struggle that could soon end in the company's bankruptcy.

Wet Seal, which was among the hottest teen retailers in the 90s and early 2000s, is the latest chain running out of reasons to exist. It announced in a quarterly filing this month that based on recent losses, “there is substantial doubt about our ability to continue as a going concern.” Its stock closed Friday at 5 cents a share, after announcing late Thursday that its executive overseeing stores and operations will resign on Jan. 2. Its lender, Bank of America, has tightened the reins, keeping a close eye on its cash levels.

Wet Seal, which brought back its old CEO this past September in a last-ditch turnaround attempt, has been bleeding cash and losing customers in recent years as executives keep changing their mind about who they're selling to. Management has struggled to prove they understand the changing face of the American teen market, a fact highlighted by a troubling lawsuit, settled last year, that alleged the company sought to hire more white retail staff to achieve the “diversity” needed to reach its target market.

The retailer's newly-installed executive team says it finally has it right: earlier this month, Wet Seal's CEO said it wants to become “sexy” and “edgy” again, market to 18- to 24-year-olds rather than 13- to 23-year olds, bring back the old Contempo Casuals label and get out of “juvenile” graphic T-s.

But those changes won't really hit until this spring, and Wet Seal is in extremely tight financial straits during a sluggish holiday shopping season. Adding to that, the liquidations of rivals DEB and Delia's are intensifying mall competition this month, as those retailers clear out dirt-cheap inventory and lure customers in with giant “Going out of Business” signs.

“It sounds like the current management team, which was the old management team, really believes in this sexy, more sophisticated look and believes the customer target got too young and too basic,” Liz Dunn, founder and CEO of retail consulting firm Talmage Advisors, tells BuzzFeed News. “They want to interject more fashion as quickly as they can, and raise the level of sophistication. I just don't know if they have enough time, and with the stock at 5 cents the market's kind of goading.”

Wet Seal's spokesperson and CFO, both contacts on recent press releases, are no longer with the company. A message left at interim CFO Thomas Hillebrandt's office was not immediately returned. The company's receptionist wouldn't give provide an e-mail address to send questions to.

View Entire List ›

BuzzFeed – Business

McDonald’s Complaint Could Redefine The Meaning Of “Employee”

A complaint from the National Labor Relations Board argues McDonald’s can be held responsible for the treatment of workers at its restaurants, even if they are owned by franchisees. An industry group called it the “nightmare before Christmas.”

Mike Blake / Reuters

They wear the company's logo on their shirt, but does a worker at a franchised McDonald's restaurant really work for the McDonald's corporation?

It's a big, important legal question with huge ramifications for the company and its industry, and today rhe National Labor Relations Board dived further into thet debate, releasing a complaint against McDonald's that declared the company a “joint employer” of the workers in its franchises, and at least partially responsible for their treatment.

An administrative judge's ruling on the complaint in the weeks to come will likely set a precedent for companies that operate under the franchise model, and determine their level of responsibility when it comes to their employees. Franchisees own about 90% of the 14,000 McDonald's restaurants in the U.S.

The decision, if it affirms the NLRB's claim, would hit home particularly hard in the restaurant industry, which employs nearly 10% of the U.S. workforce. Restaurants are the country's second largest private sector employer, and have been one of the largest creators of new jobs since the recession.

The NLRB believes that McDonald's as a corporation and its franchisees are joint employers of the people who work at the fast food chain, and should therefore both be held accountable for any employee rights violations. The complaint released today alleges certain employees were persecuted for advocating for higher wages.

Some McDonald's employees have been at the forefront of a national campaign to raise the minimum wage, and the NLRB complaint says they experienced retaliation from their employers over the activism.

In a statement, the NLRB said its complaint alleges “that McDonald's USA, LLC and certain franchisees violated the rights of employees working at McDonald's restaurants at various locations around the country by, among other things, making statements and taking actions against them for engaging in activities aimed at improving their wages and working conditions, including participating in nationwide fast food worker protests about their terms and conditions of employment during the past two years.”

McDonald's spokeswoman Lisa McComb said the NLRB's actions “improperly and dramatically strike at the heart of the franchise system – a system that creates economic opportunity, jobs and income for thousands of business owners and their employees across the country.” The company will contest both the designation as a “joint employer” and the underlying allegations, she said.

More vocal opposition to the NLRB coming from the U.S. Chamber of Commerce, the National Restaurant Association, the National Retail Federation, and the International Franchise Association, which held a joint call shortly after the complaint's release to express their objection to the NLRB's claim that McDonald's can be seen as an employer of workers in its franchises.

“It's a sad day,” Angelo Amador, Vice President & Regulatory Counsel at the National Restaurant Association said on the call. “It's going to upend the franchise model and resolutions to do business in the economy.”

The IFA's Executive Vice President, Government Relations & Public Policy Robert Cresanti was the most critical of the NLRB's statement, as well as the timing of the move.

“For us this is the nightmare before Christmas,” Cresanti said. “A group of non-elected bureaucrats have joined up with the unions while Congress has left for the holidays, it's a devastating blow.”

When pressed by media listening in on the call for specific examples of how the NLRB's complaint would negatively affect franchisees, as Cresanti also alleged over the course of the 45-minute call, Cresanti said it would limit their control of employees.

“This pierces the corporate entity of the small business owner in an attempt to go into a national chain,” Cresant said. “It creates uncertainty and increased risk for franchisors. There are significant threats that pile on as a result of that. It takes away franchisees' control to operate independently.”

The IFA's Labor Counsel, Michael Lotito, added it is prohibitively expensive for franchisees to do battle with the NLRB in court, and said today's complaint “is part of a corporate campaign to put pressure on the franchisor by constantly attacking the franchisees”

Franchisees “have to hire counsel when faced with a complaint and do not have the resources to undertake this kind of fight,” he said. “The franchisees are at a tremendous disadvantage to figure out these complex rules and regulations.”

BuzzFeed – Business

Selfie Sticks Could Lead To Jail Time In South Korea

Retailers are being threatened with prison if they sell unregistered versions of the controversial device.

While the great “pro- or anti-selfie stick” debate continues to rage on, South Korean lawmakers have upped the, erm, “anti” by threatening to jail selfie stick retailers.

While the great “pro- or anti-selfie stick” debate continues to rage on, South Korean lawmakers have upped the, erm, “anti” by threatening to jail selfie stick retailers.

Ed Jones/AFP / Getty Images

The country's Science Ministry announced that retailers selling untested versions of the handheld monopods could face a fine of 30 million won ($ 27,000) or prison time of up to three years, Quartz reported.

The country's Science Ministry announced that retailers selling untested versions of the handheld monopods could face a fine of 30 million won ($ 27,000) or prison time of up to three years, Quartz reported.

Ed Jones/AFP / Getty Images

The ministry has said selfie sticks with Bluetooth functionality should be classified as a frequency-emitting form of communication, and therefore subject to rounds of rigorous testing before sale.

The ministry has said selfie sticks with Bluetooth functionality should be classified as a frequency-emitting form of communication, and therefore subject to rounds of rigorous testing before sale.

Ed Jones/AFP / Getty Images

Selfie sticks use Bluetooth technology to release smartphones' camera shutters remotely, rather than using a timer.

The South Korean government is concerned about the health implications of electromagnetic radiation. Although low levels are not considered harmful, South Korea's Wireless Telegraphy Act states that all devices that emit electromagnetic waves must be certified.

View Entire List ›

BuzzFeed – Tech

“Frozen” Mania Means Elsa And Anna Could Claim Pokémon’s Throne

The most successful animated film of all time will result in hundreds of millions in sales for retailers. It could even knock Pokémon from its two-decade stint as the king of all kids.

Toys 'R' Us / Via toysrus.com

A year after Frozen was released, the film is still stealing the show — this time, in the toy aisles. Products linked to the movie are so popular that they're unseating Barbie, and may even, according to a Toys 'R' Us executive, surpass Pokémon as the biggest kids' hit in recent decades.

Frozen is the hottest toy property this holiday season, predicted to bring in $ 1 billion in sales in the U.S., and retailers are eager to cash in. Toys 'R' Us says it's carrying more than 300 kinds of Frozen items; Target has 600; Walmart has upwards of 700. “You would be crazy not to have Frozen right now,” Kohl's general merchandise manager, Amy Kocourek, said in an October conference call.

Even the big man of the holiday season has been subsumed by the trend. In 10 malls owned by Taubman Centers, Santa will be seated this year in a 30-foot-tall Frozen-themed ice palace. Children “will delight in playing in a magical snowfall in the Ice Palace,” the company said in a statement.

Obviously Elsa and Anna costumes are flying off the shelves — Disney said earlier this month it's already sold 3 million of them; the company declined to comment further for this article.

But the merchandising frenzy goes well beyond costumes: You can now buy Frozen hot cocoa mugs, fleece ponchos, blankets, art sets, Frozen microphones and amplifiers, singing Olafs, mini guitars, a Play-Doh “Sparkle Snow Dome,” art cases, three-piece “Toddler Sleepover Slumber Sacks,” hooded Elsa bath towels, Frozen “Napmats,” roller skates, “Alpine Adventure Playlands,” bicycles, electric scooters, and “boxed music sets” with themed flutes, maracas, and tambourines.

The crown jewel appears to be Fisher-Price's Disney Frozen Ford Mustang — yours for $ 300.

Frozen ice palace at a mall.


Frozen merchandise even beat out Barbie as the top toy for little girls in the National Retail Federation's 11th annual toys survey, with 1 in 5 parents saying they planned to buy one. It's the first time in the survey's history that Barbie was beaten to the top spot.

Richard Barry, executive vice president and chief merchandising officer of Toys 'R' Us, said boys are also getting in on the Frozen fray with characters like Olaf, a quirky snowman sidekick in the movie who's a favorite with his own 9-year-old son.

“Literally any product you could possibly want has Frozen on it, and certainly you could deck out your whole bedroom and accessorize it in a big way, even items like storage and backpacks,” Barry said, noting that the Frozen Power Wheels vehicle, exclusive to Toys 'R' Us, is “doing just great.”

While the world of toy selling is driven by yearly crazes, the rush for Frozen merchandise is about more than just the annual hot item, some retail executives say. The mammoth popularity of the movie — it has become the most successful animated film ever made — means its characters are more popular among kids than anything in recent decades.

View Entire List ›

BuzzFeed – Business

Your Credit Card Could Be Costing You More Than You Think (If You Have The Wrong One)

It’s common knowledge that making a credit card’s minimum payment each month will get you nowhere, but which cards will bury you in an avalanche of debt the fastest? Here’s a look at the penalty rates for some of the most popular credit cards.


Everyone knows, or should know, that if you make the minimum payment on a credit card each month you will only dig yourself further into debt with no escape in sight. But for some credit cards, the penalty and interest fees imposed can exacerbate this process at quite an alarming rate.

A survey of 100 cards by CreditCards.com found that while the average penalty rate—charged for late payments of 60 days or more—is down slightly, from 28.6% in 2012 to 28.45% this year, the fee can still be a big hit to people who carry a credit card balance and the resulting interest charges.

The Federal Reserve estimates the interest rate is 11.82% for the average balance-carrying credit card holder. When you factor in the 28.45% penalty rate, that means someone with a $ 4,000 balance would have to pay $ 665.20 per year in interest if he or she missed just two payments.

While not all credit cards have penalty rates, the majority—60%—do, and at varying fee levels. Here's a look at how some of the most popular credit cards stack up when it comes to the potential for crushing debt through each of their penalty rates.

Choose wisely. Or, better yet, try not to miss a payment.

American Express: 27.24%

American Express: 27.24%

Mike Blake / Reuters

Most American Express cards charge a 27.24% penalty fee. This includes the Blue, Blue Sky, Gold and Platinum Delta SkyMiles, JetBlue, Starwood Preferred Guest, and Costco program credit cards.

View Entire List ›

BuzzFeed – Business

The World’s First Stalker Drone Could Be Upon Us Soon

The Mind4 Kickstarter seeks funding for a smart drone to “follow any subject precisely”.

Everybody, say hello to the Mind4!

Everybody, say hello to the Mind4!

Built by Airmind, the Mind4 just might become your new favorite drone.

Built by Airmind , the Mind4 just might become your new favorite drone.

So how's it different from the garden variety? Well, it's all a bit technical.

So how's it different from the garden variety? Well, it's all a bit technical.

But here's the basics. You download an app and select a target.

But here's the basics. You download an app and select a target.

View Entire List ›

BuzzFeed – Tech