Tag: Company

Technology PR Can Give Your Company the Edge It Needs

No matter the size or reputation of your firm, employing a tactical technology PR strategy will keep you ahead of the game. Effective technology PR placements can give you an edge, opening more doors, raising awareness and promoting your successes while enhancing your company’s reputation.

When it comes to choosing a new technology vendor, businesses focus on dependability, customization, performance and value. In this highly competitive field, technology businesses typically promote themselves via digital marketing and lead-based advertising. Technology PR offers an opportunity to separate your brand from the crowd, garnering credible, objective reputation building coverage from the media.

Technology PR should target your specific audience. If you are focused on targeting a particular sector, your technology PR partner should target the journalists and bloggers at the respected media outlets who reach them. Your technology PR team should craft compelling case studies for every client you’ve serviced. The stories and data used in these case studies can often form the basis of an technology PR article highlighting the capabilities and benefits of your services.

Firm productivity often comes down to reputation and the talent of your assets. Technology PR strategies should include promoting the brightest minds in your firm. Bring your talented staff to the forefront, branding them as experts and brand ambassadors. In this regard, partner with a technology PR firm whose technology PR strategies include making it a priority to generate exposure for the company. It creates additional avenues to highlight the brand, and associates expertise with firm representatives in the process. These technology PR tactics can include placing op-ed articles, interviews and guest contributions by firm experts with helpful tips, chat Q & A, and commentary on current industry issues.

Technology PR professionals should generate consistent press releases. These technology PR pitches can highlight new clients, executive hires, timely tips and marketable surveys. Technology PR should also extend to seeking cross-promotions and event sponsorships. Whether a charity golf tournament or corporate fundraiser, these events will garner media coverage, positive brand association and provide networking opportunities.

Of course, social media is also a technology PR must. Become a valuable resource in the social media community through quality comments, answering questions and providing feedback via Facebook and Twitter.

The importance of branding by generating a consistent buzz via consistent technology PR efforts can enhance your company’s reputation.

For more information visit to http://www.makovsky.com

Kevin Waddel is a free lance writer. To get more information about Public relations, Public Relations New York, Technology PR and Health Public Relations visit http://www.makovsky.com

Are You Looking For Best Web Design and Development Company at Affordable Price?

Welcome to Zinavo Technologies, As a leading Bangalore web design, development and internet marketing Agency. We specialize in offering affordable, award-winning websites and SEO services to new and existing businesses across the India and global level. Our dedicated and experienced designers, developers and marketing team, pride ourselves in create the corporate websites for business with unique design. Web Design Company Bangalore helping one of the world’s biggest, most exciting brands improve engagement across a series of high profile websites.

Development process is not just about a bunch of writing the programming code; it is about programming languages and functionality with consideration given at all times to its purpose. We have working on 1000+ projects, we know that however good the scope of work is at the beginning, specification needs refining “on the fly” as a project comes together.

With over 7+ years experience of designing, maintaining & optimizing website and having built many websites in the various development platform such as HTML,PHP, Joomla, WordPress, Drupal and Magento etc. Our Web Designing Company Bangalore team well experts to create a website using the latest technology such as HTML5, CSS3,Ajax and jQuery. Our Responsive Web Designing Team can be optimized your website for visible on mobile devices such as Smart phones,Tablets,lptops,Apple iOS and Android.

Why Zinavo Technologies?

Among limitless reasons, we can simply list five basic reasons for choosing us, which are:

Competitive Fixed Price.
100% Customer Satisfaction.
Full Technical Support via Email and Phone Call.
Make your Business to grow and succeed.
No Surprise that means everything is included in project agreement.

We meet all of of clients in the real world to get to know customer’s requirements. There is no cost or obligation from the initial meet up during which we help the client to understand the best way to achieve a website which is an asset rather than a cost to the business.If you want to agreement with a person and not a faceless company then you have choose to the right place of Web Design Company India. If you want best web service providers who will listen to your ideas and understand your business then call us today.

For More Details Contact Here:

Web Designing Companies Bangalore
Web Design Company
http://www.zinavo.com/
http://www.zinavo.co/
Zinavo Technologies
Call us UK: +442032898924
Call us IND: 080-32323100
Mobile: +91 8951605480
Enquiry us: info@zinavo.com
SKYPE us: zinavotechnologies

For More Details Contact Here:

Web Designing Companies Bangalore
Web Design Company
http://www.zinavo.com/
http://www.zinavo.co/
Zinavo Technologies
Call us UK: +442032898924
Call us IND: 080-32323100
Mobile: +91 8951605480
Enquiry us: info@zinavo.com
SKYPE us: zinavotechnologies

Related Web Design Articles

Best Website Design Company Brisbane-Digitaleye Web Design

In an era in which the internet has become a powerful tool for not only communication, but also for marketing as well, its presence cannot be ignored. The internet boom and the opportunity to do business online changed the look and appeal of websites entirely. The internet has become a repository of unlimited data and any business that has plans for success needs to have web presence. A website is the medium by which viewers will access information or buy products over the internet and it’s extremely important that the information is presented in an organized, easy to access and professional looking manner. A recent study conducted shows that approximately 95% of all web visitors determine within one second or less if any given website is worthy of their business, so settling down with something ordinary doesn’t seem to be an option. The most preferred way to enter the virtual market is to get a professional website design. The increasingly competitive market where literally billions of websites exist, websites without a high quality professional design will never reach their full potential. A professionally designed site will often instil trust into the visiting user. It actually shows that the owners of the website have put both time and money to produce a site that is highly professional and appealing for their users and will undoubtedly produce the best possible results for your company’s profits.

A site that is built upon a professional design and layout is more likely to succeed over a competitor without a professional design. A well-designed website will present the perspective business to a wider audience, as well as provide existing customers with updated information. With a website, the company’s information and products are available to customers 24 hours a day, 7 days a week. Hiring professionals for making websites is important as they have the know-how in designing websites that are very suitable for the use of business. Also, they highlight the expertise with ease, reduce the maintenance time greatly, increase search engine visibility, better design for more sales, these can be classified as some of the advantages of custom website design. Another added advantage is that when websites are created by professional website developing experts, they will rank high among top search engines like Google and Yahoo. Security is another important feature that a web design firm can offer you. A website design firm can ensure that your site is not only professional in appearance but secure for your visitors as well. Having these two factors combined gives your visitor’s added confidence in your company’s abilities.

So, while considering a website design company, don’t settle for simple, boring designs, and make sure that your chosen website design company that ensures your chances of being indexed properly. There are many firms that offer quality website crafting services to online businesses in Brisbane and most business firms have really benefited from the ever increasing demand for professional website development. But at prices starting from $ 550 for web design and development, DIGITAL EYE offers the most exciting and affordable prices that are hard to miss.

Meet with Digital Eye Web Design’s web experts for the best website design Brisbane in Australia and get custom designed websites and shopping carts for your business requirements. For more information visit at: http://digitaleye.net.au

Business Surveys, A Key Step To Drive More Profit Your Company

If you are a levelheaded consumer, you have the opportunity to reap multiple benefits on a back-to-back basis. So being an astute end user, you can effortlessly find quality products at lesser price rates. The statistics supplied by a large-scale company, although can lead one astray and companies defray millions of dollars per year in order to rev up the visibility of a company, in spite of their definite knack to achieve your needs. Fortunately, although, following the idea of business surveys what most businessperson do often; you can ascertain actually, what your consumers think about your business products and services.

Business surveys are a great way to determine what your target end users opine about products and service your company manufacturers and/or markets. They have lesser level of potential to be acted upon or wielded by prejudice, and they offer you extensively more brainstorm than just profit making on your own. Take for instance; if you are interested to deposit your funds in a specific finance bank then you would be happy to learn that there are already a variety of informational pools that can help achieve the need. What you can do is to simply pin faith on the bank’s marketing approach, replete with smiling stock images and appealing colors or you could seek advice from consult-polled data. The former will refer to you fundamentally nothing, although the latter will help you know what the user experience is akin to. Which would you find more helpful?

No matter which company you own and operate, you can manipulate business surveys to learn your end users’ opinion, achieve their needs, and be in their good books whilst making hefty profit. Assessing what type of values your end users have that can assist you more precisely, achieve their needs, and offer them a product that they will be keyed up regarding the use. By means of online business surveys, you can actually turn around the condition of your company end to end. So why to while away time and money?

Whether you are an end user or a company owner, business surveys is just the ticket for you to offer you the bet information. That statistics serve a pivotal role in contriving a level-headed decision for one and also assist in achieving the need once and for all.

So web store displays and website communication tools are available to all and sundry including the small business owner. It simply takes a little time to get your hands on the tools including a slight creativity to link them to your business.

The author is allied with the website Survey for Business and he often profiles it including its services and other features with the view to leverage the website’s standing and distance its competitors successfully. If you are avid to get complete lowdown about the customer satisfaction survey service or online survey services offered by Survey for Business, you are encouraged to visit the website.

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How to Choose the Right Web Design Company for Your Business?

Nowadays the major factor of any Business is website. With the help of the website you can mention all your information on the site and can aware your customers regarding your products and services. So the design of the website is very important for creating an appealing appearance of website and to grab the attention of potential customers. The main purpose of web designing company is to create your website meaningful, attractive, impressive, fashionable and according to the latest designs. You will have to choose the web design company that takes care of your business online platform. Just as plumbers are not all the same, web designers aren’t either. There are a few guidelines you should stick to whenever trying to find the best web designer for your website.
* Check your web designer’s portfolio
Web Designing Company should have a consistent portfolio with at least a few dozens of previous projects they have had. This way you get the chance to see how talented each web designer is and how much tech savvy they are. If a web designer’s portfolio does not include too many projects, you can however hire beginners if you like at least one of their projects.
* Pay attention to the communication with your web designer
Communication is essential when it comes to this kind of projects. Make sure your web designer is a good communicator. You should hire the one specialist who really explains you whatever he is doing for your website.
* Make sure your web designer can also take care of your website’s SEO
Promoting is the main key to your website’s success. It is best to find a designer who knows how to promote the sites they work on, and design your site with search engines in mind. If you are serious about your business, plan a search engine optimization campaign for your business. Make sure the company you hire can optimize your site both on page and off page. This way you don’t have to look for other SEO companies to optimize the website created by another company.
* Pay attention to timing and required budget
Timeframe and budget are two of the most important key elements when choosing a business partner. As we all do know time is money, make sure the timeline is something you know for sure. Make sure you get what you pay for and if you are on a budget, the designer you choose won’t exceed it. But it is also important to ensure have a plan to continually invest into the website’s construction. Remember, your website is going to be the link between you and your customers, so make sure it is as best as it can be.
* Your website design company should be updated with the latest technologies.
Latest technologies should be known by the company you choose as you want your website to be really loved by visitors.

As your entire business depends on the success of your website, always choose the right web design company so that a long term association can be planned. By making the right choice you can expect to attract the right traffic that exactly fits in the profile of your potential customers and clients.

About 8trackweb-8 Track Web is a leading professional Web Design and Development company in San Diego, California with specialist Graphic Designers and Content Developers delivering creative and effective results. For more info visit www.8trackweb.com

The main purpose of web designing company is to create your website meaningful, attractive, impressive, fashionable and according to the latest designs. You will have to choose the web design company that takes care of your business online platform. By making the right choice you can expect to attract the right traffic that exactly fits in the profile of your potential customers and clients.

Best Web Design & Development Company in India – Zinavo Technologies

Welcome to Zinavo Technologies, we are the Web Design,Development and Internet marketing services company based in Bangalore,India. that you can’t afford to pass up.So take some time to browse around, find out who we are …what we do … and why we consider ourselves to be up there among the best of Web Designing Company India.

Our Services include website design and development,Logo design, graphic design, content management systems,Digital & Internet marketing, Search Engine Optimization, e-mail marketing, and e-commerce solutions with maintenance,shopping cart solutions. We also offer web design and graphic design services for corporate identities/logos, advertising, etc.Our Web Design Company India team have specialized people in developing and designing sites for the fashion, travel,financial, retail, property, heritage and all kind of field.Our aim is to consign your trade name effectively with a attractive design that visually represent your business for your target people. We are guarantee for make the happy your visitors by build your dream website with quality and good performance.
Picture
Our Services:

Website Design and Development
Website redesign
Joomla Development
WordPress Development
Magento Development
E-commerce Development
E-commerce Site Maintenance
Responsive Web Design
Internet and SEO Marketing
Payment Gateway Integration

We are at best Web Designing Company Bangalore developing websites in the different platform such as Joomla,Wordpress Magento, Drupal,PHP, CSS, Javascript, MySQL, Ajax and HTML. This allows us to offer various solutions that range in complexity.We offer complete e-commerce development and maintenance for small business that sell only one product to large online business stores that sell more than 1000 of different products. Whether you need a basic 10 page website, an e-commerce solutions or a database driven dynamic web applications,Web Development Company India has the required expertise & experience to do it all. You will work directly with our team. Based on your requirements, plan and idea, two clearly different looks for the site will be submitted.We also design your website with responsive web design for multiple device screen.

You could get the following possibilities due to design your website with responsive web design

Responsive website Design in Magento/Joomla and WordPress
Automatically rearrange tablet & mobile view
Increasing your tablet and mobile audiences
Increase sales and conversion rates
Increase your visibility in search engines
Save time and cost on mobile development
Cross Browser Support
Simplified Analytics and Reporting
Mobile and tablet user friendly

For More Details Contact Here:

Web Design Company Bangalore
Web Development Company
http://www.zinavo.com/
http://www.zinavo.co/
Zinavo Technologies
Call us USA: +1-213-233-1613
Call us UK: +442032898924
Call us IND: 080-32323100
Mobile: +91 8951605480
Enquiry us: info@zinavo.com
SKYPE us: zinavotechnologies

For More Details Contact Here:

Web Design Company Bangalore
Web Development Company
http://www.zinavo.com/
http://www.zinavo.co/
Zinavo Technologies
Call us USA: +1-213-233-1613
Call us UK: +442032898924
Call us IND: 080-32323100
Mobile: +91 8951605480
Enquiry us: info@zinavo.com

Web design Company Services Delhi

ZMU web services provide web design services cover comprehensive, targeted requirements for your business. Our priority, as a leading web design company for the delhi, haryana, punjab, bihar, madhya pradesh, up and other hindi states is to assist our clients’ growth by giving their

online presence a quantitative and qualitative boost. ZMU web services offers state-of-the art website maintenance services that can help you consolidate your online presence.

Website maintenance is a vital solution in website development in these days of intense competition. A visitor to your site has to be attracted enough to want to navigate through it and interested enough to want to return to it.

Home pages that are distinctly different at every visit prove to surfers that the site has been updated. They reassure potential customers of the viability of your operation. Good website maintenance services ensure that your home page is always eye catching and conveys the content attractively yet succinctly.

We can provide your website with text updates, graphics, and simple programming at competitive rates. Our web site maintenance process will keep your site updated and well maintained. Be it fresh content, images, new products / services, case studies, promotions, we provide quality web maintenance solution at minimal cost and help you keep your site interesting, updated and profitable.

We offer a wide range of website maintenance services, from occasional or regular updates to consultancy services to help you maintain your own site.

Web Design India – Professional Web Design Company india provides affordable web designing and website Development in India, Custom web design Delhi, E-commerce web designing India, Flash graphic Web Design Company, SEO Company Delhi India.

Home pages that are distinctly different at every visit prove to surfers that the site has been updated. They reassure potential customers of the viability of your operation. Good website maintenance services ensure that your home page is always eye catching and conveys the content attr

Web Design India – Professional Web Design Company india provides affordable web designing and website Development in India, Professional web design company India, Web Design company & Website Design India, Flash graphic Web Design Company services. if you want to know more please visit : zmu.co.in

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Are You Looking For Best Responsive Web Design Company?

Are you looking to get an expert and certified website designers and developers who can work with you with dedication to create the quality responsive website and ecommerce websites? Zinavo Technologies is a best and largest Responsive Web Design Company with a team of experiences web designers and developers. We have 7+ years experience in web design services providing field and done more than 15000 projects completing successfully in different kind of development platform such Joomla, Magento, WordPress, PHP and Responsive web design & we treats every client with same level of consideration. Our main goal is client’s 100% satisfaction with a web solution

Why Responsive Web Design?

Normal website design only suitable for desktop screen and it does not appear on new devices like Smart phone and tablets etc. Because the width and layout structure of normal design could not accept the mobile screen size. So the solution of this fact is Responsive Web Design (RWD).We are at best Responsive Web Design Firms providing services to make your website with perfect display structure while audience seeing your website from different devices like mobile phone, tablet and Laptop.

Our Responsive Services:

*Responsive WordPress Web Design
*Responsive Joomla Web Design
*Responsive Magento Web Design
*Responsive Drupal Web Design

You could expect quality services from our Website Design Company and we would give good supporting to you up to delivery time of project.

We are providing the following services:

Web design& Web Development
* CMS Web Development
* Joomla Website Development
* Dynamic Website Design & Development
* WordPress Website Development
* Magento Website Development
* Ecommerce Website Development
* PHP Website Development
* HTML5 Website Development
* Responsive Website Development
* Domain Registration
* Web Hosting
* Search Engine Optimization

You could get following things from us:

*Daily Report of what exactly got worked and activities on.
*Screen shots of your current project reviews.
*Skype chat , phone call discussion with our developers wherever required
*Email and Chat Communication
*You can hire 1-50 web developers based on your requirements.

Minimum length: 1 month As low as $ 12.00 per hour.

For More Details Contact Here:
Web Designing Companies
Web Designing Company Bangalore
Responsive Web Design Services
http://www.zinavo.co/
http://www.zinavo.com/
http://www.responsive-webdesign.co/
Zinavo Technologies
Call us USA: +1-213-233-1613
Call us UK: +442032898924
Call us IND: 080-32323100
Mobile: +91 8951605480
Enquiry us: info@zinavo.com
SKYPE us: nazar204

Top tips for choosing a professional web design company

If you are planning to expand your business online and looking out for the best corporate web design company, read further. This article deals with the top tips for choosing a professional web design company.

With the increasing number of web design services providers online, picking up the best and the reliable one is quite a daunting task. There are many web design services providers who claim to be one of the best and reliable among the lot. Thus, one of the most challenging parts for any business owners is to pick up the best among them, the one that will furnish and design a website for you as per your business requirement in your limited budget within the given time. Here we have discussed some of the tips that will help you in selecting a professional web design company.
professional web design company
Experience: You should always choose a professional web design company that has been into the business for quite some time, always look out for an experienced and reputed company. Before selecting a corporate web design company, do take some time out to assess its past work in order to get a fair idea about the company’s skill and the experience.

Analyse their website: Assessing the website of a given corporate web design company will give you a fair deal of idea company and the kind of work they deliver. If you like the company’s website and feel that it has the desired feature that you want in your corporate web design, you should go for it. You can also assess the work portfolio of these companies in order to get a clearer picture of their work profile.

Prices versus value: Though prices should not be the only criteria while selecting the best corporate web design company, you wouldn’t want to spend more than your budget. Look out for the corporate web design company that charges a fairly reasonable price. More importantly, you should assess if the work by the company is worth the price it charges. If you feel it does, go for it even if you have to spend little more.

Timeline: Before finalizing a web design company, you must always assess if the company is capable of delivering your projet on time. Check if they have the expertise and the skilled workforce to give you your project on time. The testimonials on the websites of the corporate web design companies will give you a fair deal of idea about their approach towards work.

Ask for reccommendatiuons: Instead of making a fresh research and selecting a completely new web design company, it is always better to ask your business partners and friends about the good web design company. The ones who have availed the services of the web designers will give you a genuine feedback about their work.

So, if you are planning to establish an online business and looking out for the best corporate web design company, visit http://www.designgenies.com/. DesignGenies provides professional web design, development and maintenance services based on the latest technologies such as LAMP (PHP/MySQL), ASP.NET, J2EE and J2ME.

Related Web Design Articles

Award Winning Web Design Company

Web Designing is a very broad field. The more attractive website the more people will be attracted to it. With other important factors, an appearance of a website plays a major role in website publication. A good website must have a good and appealing design also the content should be properly managed in order to get more views. It is a very interesting and creative skill but is a time consuming task. Nowadays, numerous companies are on the verge of building a business with each other based on private and secured networks. Starting from the simple task like establishing simple website, transferring funds into a bank account to large scale application for enterprise resource planning or deploying a large scale web services network, web application development process is the vital backbone for many such regulations of a business.

To get an affordable website design company that provides with good and professional web design solutions make a vital part of creating an effective online business presence. The net design service that you get to avail determines the level of success you will get to enjoy. There are lots of big corporate names in the industry who have received momentum success with help of online web design services. Not only a properly designed web design helps attract increasing number of visitors but also maintains a high standard that builds a reputation to boost of. Quality is a must check as visitors do not like to visit dull and boring websites. They want something innovative and unique that captures the fancy of the eye. Go through some work samples to check if the type of work done by a particular company suits your need or not. There are a number of award winning web design company that specialise in the field. 61designstreet.com is one such website that provides the services of website design and development. The company has skilled and experienced web designers who understand your complete requirement and then plan the web design in a step by step process. They plan the graphic design for the user interface of the website, develop the customised content, develop the coding and also perform various quality tests on the website. They also help in regular website maintenance.

The web design company specialise in all the programming and scripting languages required for web development. They have talented and experienced people who can handle the job well. They build the website using the scripting languages preferred by the customers or else the language that would best work for the given requirements. Web designing is not a very simple thing, much efforts goes in it. Sometimes, it takes months to build a normal website. If case you want to make visible your online presence and thus, want to attract your potential customers to a larger scale, then building a cool website will fulfill all your need and desire. 61designstreet.com is one of the Web Designing service providers which can persuade your all designing desires. For professional, effective and innovative web design and development 61designstreet.com is your perfect destination.

61designstreet.com is a professional web design company, award winning web design company and web design and development company providing best web design services to the clients worldwide.

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Appoint a Professional of Web Design Company in Essex and Advertise Your Business

Search Engine Optimization is the process that enables a website or a web page to show up in the search results when users search for a particular service or product on the internet. It increases the traffic and improves the visibility of a webpage. More precisely this process increases the popularity and rating of a website and as a result number of visitors or users also increases. The process necessitates taking care of the content and keywords that the users normally use while searching the things. Internet marketing is essential for every business owner. To earn good reputation the companies these days are hiring professionals ‘to promote their sites and publicize their product. This helps them to attract more customers and boost the sales.
It’s better to opt for a professional agency as this process is really a time consuming one. It is imperative to advertise your business in a way that it immediately demonstrates a trustworthy, professional image. Apart from the design, layout and content, the most important part is your site ranking. There are numerous ways to get your site noticed online. In Essex, SEO Company has a team of experts to perform the relevant steps. Article submission, link exchange are some of the essential steps.
The service providers offer different packages. The rates normally vary from ‘On page’ and ‘Off page’ optimizations. Choosing the right service provider is truly essential. You should do an online research and choose a service provider with good market reviews. An inexperienced service provider can make the process depressing and costly. You may even fail in terms of achieving the desired result.
Now before opting for a website promotion; a reliable service providers matters a lot. It is the online identity of a company and represents the brand. You just can’t think of running a business without having a website these days. If you want to hire a web design company which is located in Essex then you can search online; browse the reviews, check portfolios, credentials, services offered. You can compare the price for the packages. They will come up with good colour combinations, features and quality content as well.
To be able to run a business successfully and to attract visitors in this competitive world, it’s important that you have a strong online presence. A proper website will help you to increase potential customers. Having a proper informative website and promoting the same is absolutely a necessity.

If you want to see your website visible on search engines like Google, Yahoo and Bing must hire Essex SEO Company – H1sks Web Studios . We have the highly professionaled staffs who has a good experience in SEO industry and guaranteed to rank in search engines. Contact us at Web Design Services Essex .

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This Company Just Started Offering Free, Customized Tutoring Online

(AP Photo/Jacquelyn Martin)

Jacquelyn Martin / AP

For years, the ed-tech start up Knewton has been content to stay behind the scenes, lending its adaptive-learning technology to big-name education publishers like Pearson and Houghton Mifflin. But Knewton is stepping out of the shadows with a plan to take its technology to the masses.

Today, the company is launching Knewton.com, a free online tutoring platform that creates personalized lessons for learners out of completely “open” content — videos, readings, and test questions that are uploaded onto the platform by users. Though it is starting with kindergarten through high school, the plan, the company said, is to eventually move into college-level subjects and beyond.

Jose Ferreira, the company's CEO, calls Knewton.com a “robot tutor in the sky.”

Knewton, founded in 2008, has made its business out of providing technology to many of the world's largest education companies, allowing them to build curriculum that adapts to individual students. Knewton software collects millions of data points about what students know and how they learn, then translates them into customized lessons, questions and quizzes.

The new platform launching today brings the same technology to teachers, parents and students, formulating custom lessons for students by stitching together the best videos and quizzes from a library of user-created content. Working within a topic like “exponential equations” or “cellular respiration,” each student will see a different lesson, with different quiz questions and videos, stitched together based on the student's strengths and weaknesses.

In a classroom, Knewton.com might function as a replacement for a worksheet on a topic like the Pythagorean theorem — rather than giving every student the same questions, teachers can have students working at their ability, with some reviewing the basics of the concept and others solving advanced problems.

For the first time, rather than using a textbook company's curriculum, Knewton has put its software to work on “open educational” resources like Youtube videos and teacher-written lessons. The idea is to use Knewton's technology to pick the best of those resources, then serve them up to thousands of students. Knewton's algorithms test the effectiveness of every piece of content that's uploaded to the platform. Materials that work well will be “floated to the top,” with the potential to be shown to thousands of students; if it proves ineffective, it will be sifted out in favor of better curriculum.

“There's so much good stuff out there, and only a small percentage of it is on the web,” said David Liu, Knewton's chief operating officer. “So much is trapped on teachers' desktops, so we're really trying to open up great content that would normally only be seen by maybe 30 students.”

Knewton said there are no plans to charge users for the platform; its moneymaking business, Liu said, is its back-end work with curriculum companies like Pearson. But the company still has a lot to gain from offering the service.

Knewton's business is built on understanding how students learn. As the platform grows, Knewton will learn more about what makes good content, how students move through subjects, and what teachers want out of tutoring resources. That knowledge will be a boon to Knewton's moneymaking business, too, allowing it to provide better technology to the companies it works with.

Knewton will also amass detailed “learner profiles” of students — profiles that can, ideally, follow students into classrooms and outside of them. These, too, will enhance the quality of the company's technology.

It also won't hurt that the service will give Knewton a foothold in many schools where it doesn't currently have a presence, showing teachers and school districts the value of buying curriculum that uses Knewton technology.

Knewton last raised money in 2013, when it brought in $ 51 million in Series E round. In 2011, when it raised $ 33 million, it was reportedly valued at well over $ 150 million.

For now, the content on Knewton.com is focused around K-12. In this early stage, Knewton is making a big bet on elementary school teachers, relying largely on them to upload the content — and to populate the platform with their students.

There's already a huge demand for content and lesson-sharing among teachers, said Liu, though much of it is decentralized. Knewton hopes to create a place not just to upload that content, but a way to judge whether it works, and for what types of students.

“Every other site is putting out what experts think is best,” Liu said. “We're doing something very different. We're finding the content that is shown to be the most effective, at that point in time, for that student.”

Many ed-tech companies have had huge success by going directly to teachers to distribute their free products — like Remind, an app that allows teachers to communicate with parents and students that neared the top of the Apple app store last year, or ClassDojo, a behavior-tracking app that has become enormously popular among teachers.

But working directly with teachers to spread its product will be new territory for Knewton, which has so far dealt only with large companies like Pearson. That could prove a challenge for the company. Though it has pre-loaded the site with a stock of educational content, Knewton.com will only thrive if it has users to populate the site and students to learn from.

BuzzFeed – Business