Tag: Best

The 13 Best Yule Log Videos To Watch During The Holidays

The yule log video is a cultural phenomenon. (There are nearly 100,000 on YouTube alone.) Here are 13 internet alternatives to building a dirty, smokey fire. Just turn on your laptop and crank the volume for some warm, crackling goodness to keep you merry and bright.

A classic, long-running yule log fire. Well-centered, with good crackle. The quintessential Christmas video.

youtube.com / Via youtube.com

Your standard yule log video, but with Christmas music and digital snow.


This one takes some creative liberties, featuring an entire Christmas tableaux instead of the traditional fireplace-only shot. The flashing lights will appeal to those who like their yule log with a little flair.


Another full-room shot, but this time we get a Bing Crosby radio Christmas special for the troops. Listen, and pretend it’s 1944!


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BuzzFeed – Tech

5 Things Worth Knowing About One Of 2015’s Best Tech IPOs

Peter Parks / AFP / Getty Images

An Australian software maker has pulled off what has become a rare tech industry feat: An IPO with shares priced higher than initially expected, for a company that is profitable and growing, and which saw a healthy pop in trading on its first day on the market.

Atlassian rose 32% on its first day of trading on the Nasdaq Thursday, giving it a market value of almost $ 6 billion.

The company, headquartered in Sydney, makes software that is largely aimed at other tech companies and tech workers. Messaging service Hipchat is probably its best known product, but the company says over two-thirds of its revenue comes from JIRA and Confluence, tools widely used by software developers.

Here are five things worth knowing about one of 2015's most successful tech IPOs.

*Note: Atlassian makes enterprise software, which is boring, so this post will be illustrated entirely with Australian animals.

Saeed Khan / AFP / Getty Images

1. Atlassian is old, and unusual.

The company is also ancient relative to most startups approaching an IPO — it was founded in 2002.

Its rise to a multibillion-dollar public company didn't just take a long time, it also didn't follow the typical Silicon Valley funding model. Rather than raising money by selling off chunks of stock at increasing valuations, it was largely “bootstrapped,” funding its growth with its own revenues.

The only outside investors in the company bought their shares from its employees — not a common situation for the big Silicon Valley startups. Accel Partners, the San Francisco venture capital firm, is the largest outside investor, with a stake of over 10%.

Romeo Gacad / AFP / Getty Images

2. It's a star tech IPO in a year that didn't have many.

2015 was a grim year for tech companies going public — or more accurately, not going public. The flood of private money into startups means many can raise enormous amounts of cash without needing to go to the stock market.

28 tech companies have gone public so far this year, down from 62 last year, according to Dealogic. And the companies that have gone public have tended to underperform the expectations they set for themselves in the IPO process — according to Dealogic, a quarter of tech IPOs have priced below their initial price range, up from 16% last year.

Matt King / Getty Images

3. Unlike many trendy startups, this one makes money.

Atlassian has been profitable in each of the three years it has reported financial results, and in its most recent quarter it made a $ 5 million profit on $ 102 million in revenue. The company says it has been profitable for ten years.

Total revenues have grown from $ 149 million in 2013 to $ 320 million in the 2015 fiscal year.

Guillaume Souvant / AFP / Getty Images

4. But it still has techie roots.

Don't let long-term profitability fool you: Atlassian is still very much a tech company, even if an idiosyncratic one. The first image in its prospectus is a man wearing jeans and a black t shirt, holding a Atlassian-stickered laptop with the word TEAM tattooed on his knuckles. (The company is listed on the Nasdaq under the ticker “TEAM”).

And one beneficiary of its quick growth has been its charitable foundation, which receives “1% of employee time, profit, and equity.” This is borrowed straight from Salesforce's “1-1-1” corporate philanthropy model.

Paul Kane / Getty Images

5. Atlassian software is widely used at big companies.

The company boasts a large number of smaller businesses that it reaches without much in the way of sales and marketing. Its target market of engineers and software developers are famously hostile to salespeople — “we believe software is bought, not sold,” the company says in its IPO documents.

But at the top end of the market, Atlassian says 79 of the Fortune 100 companies and 273 of the Fortune 500 companies use its software. Overall the company boasts 51,000 customers.

BuzzFeed – Business

The Best Cable-Cutting Device For People Who Are Broke As Hell

A review of Google’s small and mighty media streamer.

Jenny Chang / BuzzFeed

This is the redesigned Google Chromecast. It’s an Oreo-sized gadget that streams music and video to your TV.

This is the redesigned Google Chromecast. It's an Oreo-sized gadget that streams music and video to your TV.

Instead of watching your computer on your lap, you can Netflix and Chill on a big screen like a grown ass adult.

Nicole / BuzzFeed

The Chromecast is cheap. In fact, of all of the streaming devices out there – the Roku Streaming Stick ($ 50), the Amazon Fire Stick ($ 40), the yet-to-be-released Apple TV ($ 150) – it's the cheapest at $ 35.

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BuzzFeed – Tech

The Apple Watch Is Coming To Best Buy Next Week

Best Buy will be the first major U.S. retailer beside Apple to sell the new wearable.

NBC / Via youtube.com

Best Buy will sell Apple Watches online and in more than 100 stores nationwide starting Aug. 7, making it the first major national retailer — besides Apple — to do so.

Though Best Buy will carry Apple Watch Sport and Apple Watch as well as an array of accessories, it will not offer the gold-cased Apple Watch Edition. By the holidays, a total of more than 300 Best Buy stores will carry the watch, Apple said Sunday.

“The Apple Watch is an important addition to an emerging product category, and we know our customers want it,” Jason Bonfig, senior category officer at Best Buy, said in a press release.

Customers began pre-ordering the Apple Watch in April, but the gadget, which starts at $ 350, wasn't available for purchase in Apple's retail stores until just last month.

Expanding Watch's availability to Best Buy will almost certainly lead to an increase in sales, but it's unclear what that will mean in the grand picture of the gadget's success, since Apple won't disclose how many watches have been sold. Last week, in its latest quarterly earnings report, the company said its category of “other” devices — which includes the watch, iPod, and Apple TV — went to $ 2.6 billion from $ 1.7 billion the previous quarter.

“As you know, we made a decision back in September, quite several months ago, not to disclose the shipments on the watch,” CEO Tim Cook told analysts on an earnings call. “That was not a matter of not being transparent. It was a matter of not giving our competition insight. It's a product that we worked really hard on.”

BuzzFeed – Tech

The Slavoj Žižek Dress-Up Game Is The Best Thing On The Internet Today

Welcome to the Dress Up Of the Real .

This is the ursine celebrity philosopher Slavoj Žižek. He is known for outrageous and contrarian arguments. He's kinda like the Slate of philosophers.

This is the ursine celebrity philosopher Slavoj Žižek. He is known for outrageous and contrarian arguments. He's kinda like the Slate of philosophers.

Andy Miah/Creative Commons / Via Flickr: andymiah

But now, thanks to Welcome To The Dress Up of the Real, you can pick out a brand new outfit for your Slavoj, and make him look more presentable.

But now, thanks to Welcome To The Dress Up of the Real , you can pick out a brand new outfit for your Slavoj, and make him look more presentable.

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BuzzFeed – Tech

When The Best Online Dating Starts Offline

Once a way to widen our romantic circles, online dating is turning to more familiar faces.

Jenny Chang/BuzzFeed

Two months ago, I matched on Tinder with a lovely woman, R, who did not seem particularly happy to be there. She had downloaded the app while bored in the nail salon one day, she told me, and had found a single week of swiping and chatting totally exhausting. R had only been on one date, and it was a disaster: The guy kept suggesting they move from a coffee shop to locations closer to his north Brooklyn apartment, and moments after she finally refused to go home with him (in the middle of the day!) and hopped a cab, he messaged her: “Thanks a lot for sitting on my face,” perhaps missing the meaning of the phrase.

Like many successful, smart, attractive young people, R felt, despite herself, that the impersonality of online dating was beneath her, an “ocean of average,” as she put it to me. Still, we managed to begin talking over the app. She asked me to tell her five facts about myself, so she could decide whether she was interested. Fact four: I'm from Washington, D.C.

“I lived there when I was a kid,” R wrote. “Though more like Bethesda, Maryland.”

“Me too!” I wrote.

“Wood Acres Elementary School,” she wrote.

“Me too!” I wrote. “I had the biggest crush on Christine P.”

Of course, Christine P. had been R's best friend. After R left D.C., they wrote each other letters for years. A decade passed. They fell out of touch. R excitedly texted me a picture of her and Christine, age 7, dancing in a suburban living room; naturally, she wanted to meet. A date was no longer, well, beneath her. I had been vetted. I had context.

At the time, I shared this story with a few friends who also date online, and their reactions felt to me somehow lacking, insufficiently gobsmacked. It turned out that while my story was unlikely, it was hardly unique. Nearly everyone I talked to had similar ones — about themselves or friends — finding, amid the endless scroll of deep-sea fishing prize shots and tiger preserve selfies, quasi-familiar faces: a charming publicist previously met at a party, or a dark and handsome art dealer glimpsed but not talked to at a big group dinner, or a pretty friend of a friend from college.

My story may have been a particularly serendipitous example of a trend, but it was a trend nonetheless: People using online dating as a filter on their offline lives.

We tend to think about online dating as blind dates plus photos, a kind of You've Got Mail–inflected fantasy of two lonely people disconnected in every way but a list of interests and the desire for love or companionship or sex. It's a stereotype left over from the days of video dating that lags behind the way we date today, through a series of complex interactions between offline lives — work, school, social — and online ones. As in every aspect of our culture, the walls between our online interactions and our physical lives are coming down. And the websites and applications that once helped to widen our romantic worlds, are now helping to vet, narrow, and familiarize them.

The most typical kind of the new offline-online dating happened to my friend Andy, who works in the arts in Seattle. Andy dated a young woman for three years in college, and he couldn't help noticing a very cute member of his girlfriend's sorority. They never spoke, and Andy and his girlfriend split up after college. Years later, Andy noticed his ex's sorority friend while Tindering. They matched, went out, and have now been dating for nearly a year. Andy doesn't talk to his ex anymore, but I wondered if she knew about his new girlfriend. “We don't hide it,” he told me. “It's the internet.”

Andy's story — a missed connection resuscitated at a later date thanks to a dating app — is becoming increasingly common: Offline life as a discovery mechanism for online dating. But the negotiations between online and offline can be much more elaborate.

Take the case of my friend, who I'll call Tim. Tim met a woman at a party, and they hit it off. She gave him her number, but they never made plans. Some time later, they matched on Tinder. The girl texted Tim, they saw each other at another party, they made plans, they started dating. In Tim's case, and in so many others, the dating app isn't a silo — it's one of the many potential instruments in the suite that comprises a modern single life.


No one knows that fact better than the people who make the dating sites themselves. “A common misperception about online dating — and the internet in general — is how much people have integrated it into the daily flow of their lives,” Christian Rudder, the data scientist and cofounder of OkCupid, told me. That is to say, very, very thoroughly. Rudder pointed to the proliferation of dating apps that let people inconspicuously flick through matches during even the most marginal downtime (as I have been known to do, shamefully, on the toilet). When anyone can pass through dozens of matches whenever they want, the likelihood of matching with someone somehow related to one's life is simply much higher.

Justin McLeod, the founder and CEO of Hinge, a dating app that shows users friends of Facebook friends, is living proof. Over the summer, McLeod started chatting with a woman in a Flatiron coffee shop. They didn't exchange information, and he couldn't find her online. Then, a few days later, he got a message from her on Hinge. It turned out they had matched two days before meeting in real life.

Hinge, which has more than quadrupled its active user base since the start of 2014, represents the collapse of the offline-online dating distinction better than any other dating app, because it shows users the very people they would be likely to meet through a friend.

“We don't really like to call it online dating or a dating app,” McLeod told me, “because it's just like a house party or a dinner going on all the time. That's why we're so transparent about your name, who you are, where you work, and where you went to school.”

And it turns out — perhaps unsurprisingly — that people want to meet the same type of people online who they would be likely to meet offline. The closer the connection of the suggestion, the more likely Hinge users are to swipe right to match. According to Hinge data, users pick 44% of the second-degree connections (friend of a friend) they're shown, 41% of third-degree connections (friend of a friend of a friend), and only 28% of unconnected suggestions. According to McLeod, those figures hold true even when Hinge doesn't display the degree of connection.

What Hinge users emphatically do not want is to be shown people they already know. Hinge used to occasionally suggest first-degree connections — actual Facebook friends — but stopped after receiving negative user feedback. This suggests that online daters genuinely do want to meet new people, but new people who come implicitly recommended, validated, contextualized. In other words, no strangers, and no Ross and Rachels. There's something about people who know us too well encroaching on our dating lives that is undeniably uncomfortable.

As Rudder told me, “We all love hanging out with our best friend, but the last person I'd want sitting near me while I was on a first date is my best friend.”

It's easy to imagine a transformative app in the near future — some combination of Hinge and Happn, the app that prompts a swipe when you are physically near another user — that normalizes the deferral of all flirtation to future digital approval. Of course, that's a little sad. It would do away with an entire universe of uncertain and exciting feelings. But it might just be suited to our cultural moment, which has asked straight men to examine deeply the way we approach women. Men who may have felt comfortable asking out a friend of a friend or a co-worker in the past can proceed on a dating app with confidence thanks to what McLeod calls “the double opt-in thing.” It's a comfort to know that the idea of an advance, if not the advance itself, is kosher.

And it's not like catching the eye of someone at a party with the hope of matching on Tinder spares you the usual hazards of dating at the periphery of your friend group — future awkwardness, or worse. There's no setting on Tinder or Hinge, yet, to weed out the friends of your friends who are creeps, or liars, or weirdos.

Case in point: The “thanks for sitting on my face” guy? It turned out he was a friend of R's friend.

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BuzzFeed – Tech

topseos.com Australia Names eTraffic Pty Ltd as the Second Best SEO Company

topseos.com Australia Names eTraffic Pty Ltd as the Second Best SEO Company
NAPLES, FL–(Marketwired – November 14, 2014) – The independent authority on search marketing vendors, topseos.com Australia, has named eTraffic Pty Ltd the 2nd best search marketing firm in Australia for the month of November 2014. eTraffic Pty Ltd …
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Six Reasons To Fire Your SEO Agency
I'm a firm believer in the power and success of Search Engine Optimization (SEO) — but I've had to fight an uphill battle. There are some digital marketers who scorn SEO, are skeptical of SEO agencies, and cling to the misguided idea that SEO is a …
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