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Interesting Facts About Web Design

Nowadays, a website is the prime necessity of almost all the companies. This will help to grow your business and also make your reputation in the market. Website designing is simply meant to generate ideas and implement them by following certain principles to achieve particular goal of your company. You can easily design your website according to your business goals, by hiring a well-known website designer company. Some of its interesting facts are as follows.

Web Design Is More Than Just Design: One of the important things to know by the people is that it is more than just design. It includes everything the content, visualization effects, the way of presentation, font and many other things. It’s a huge term and its main component is search engine optimization, which helps to make your site on the top of the Google. To create an effective and attractive design you should know about the web development languages, make it social media, world design and multiple browsers compatible.

Load Time Should Not Exceed A Few Seconds: Another main thing to know about web design is that if it takes so much time to load then it is considered as a failed design. This will also make the wrong impression of the company and your customers will automatically switch to another site. To retain the interest of your valuable customers, you have to make your site quick that can be easily loaded within 4-5 seconds.

Site Visitors Generally Like Lively Images Than Cartoons: Only an attractive design can attract a huge traffic to your site. And most of the people love to see the lively images rather than cartoon figures and fix images. Pictures of animals, birds or smiley babies are more effective to attract numerous customers to your website. So always choose lively images for the site, so your customers will never lose their interest and visit it again and again.

Design Of Your Site Based On Your Future Needs And Maintenance: A website helps to promote your products and services worldwide. And the design of your site is completely dependent upon future goals of website owners. If you want to add a new product or service in the future, then your design should be flexible, which give you an opportunity to change as per your requirement.

A Good Website Show Information What A Visitor Wants To Find: Content is the main aspect of your site which help your customer to easily come to know what you are exactly going to offer them. And so many images and visuals effects can distract your customers from your actual goal and even decline your site rate. So you should provide the information on your site for what customers actually looking for.

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Know more about Business Networking Groups

The networking systems are reaching sky height at the present day. More than 50 per cent of the total population of the world are connected with each other via networking systems. Nowadays people do most of the things with the help of several networking systems, like shopping, contacting with others, selling, banking, studying, and many more. People also start doing business with their integrated business networks paradigm; it is a kind of business which are organised by the social networking. In this type of social networking, only business minded people are able to enter and do their activities. In business networking, people can create a new business relationship and bring more opportunities for the business. With that type of networking, the dimension of a business also gets bigger and at the same time new technology can influence the business too.

Business Networking Groups

A bunch of people serving the same thing is commonly known as a group. When many groups are gathering together and serve the same purpose, the business networking groups become more cost effective. The main objective of these groups is selling a product or promoting a company regardless of the purpose. The business networking groups also have effective communication with the other members of the groups. It helps to keep the consistency of the networking systems. Many times the organisation faces difficulties to maintain the networking group. Only suitable technological networking systems will give those organizations the efficiency to control those difficulties.

Business Referral Network

Referral network system is a traditional marketing procedure that promotes the product by speaking to the customers directly and spreading the business. A business referral is developed by the trading provided by the organization. The organizations also use referral to motivate and guide the individuals those who are already in the business networking. They deliver small video clip or a speech to the members or sometimes a direct conversation with the help of networking system. The traditional marketing referral is famous because it is fully digital and developed. The best thing about a business referral network is that it can be delivered to many people at the same time without spending any extra cost.

Business Referral Groups

The business referral groups are also developed in several places of the world as the networking organisations hope to run their businesses all over the world. In the United States Of America and United Kingdom, there are corporations that are building their business referral groups, but not a particular region. The benefits of referral group are that the primary organization sometimes does not have to influence or make the strategy. Depending on the regional expectations, the group members are taking the initiatives for the organisation.

Business networking is already getting popular all over the world. Especially in the western world, business networking is growing very fast. But the good thing about business networking is people from other parts of the world are also able to enter into that particular networking system if they wish to. With less labour and the technological expertise, people can get benefits from the business networking.

Business networks method for business events and groups in Colorado and Denver business by referral. For more info about networking for business development please visit at 4br.biz.

5 Things Worth Knowing About One Of 2015’s Best Tech IPOs

Peter Parks / AFP / Getty Images

An Australian software maker has pulled off what has become a rare tech industry feat: An IPO with shares priced higher than initially expected, for a company that is profitable and growing, and which saw a healthy pop in trading on its first day on the market.

Atlassian rose 32% on its first day of trading on the Nasdaq Thursday, giving it a market value of almost $ 6 billion.

The company, headquartered in Sydney, makes software that is largely aimed at other tech companies and tech workers. Messaging service Hipchat is probably its best known product, but the company says over two-thirds of its revenue comes from JIRA and Confluence, tools widely used by software developers.

Here are five things worth knowing about one of 2015's most successful tech IPOs.

*Note: Atlassian makes enterprise software, which is boring, so this post will be illustrated entirely with Australian animals.

Saeed Khan / AFP / Getty Images

1. Atlassian is old, and unusual.

The company is also ancient relative to most startups approaching an IPO — it was founded in 2002.

Its rise to a multibillion-dollar public company didn't just take a long time, it also didn't follow the typical Silicon Valley funding model. Rather than raising money by selling off chunks of stock at increasing valuations, it was largely “bootstrapped,” funding its growth with its own revenues.

The only outside investors in the company bought their shares from its employees — not a common situation for the big Silicon Valley startups. Accel Partners, the San Francisco venture capital firm, is the largest outside investor, with a stake of over 10%.

Romeo Gacad / AFP / Getty Images

2. It's a star tech IPO in a year that didn't have many.

2015 was a grim year for tech companies going public — or more accurately, not going public. The flood of private money into startups means many can raise enormous amounts of cash without needing to go to the stock market.

28 tech companies have gone public so far this year, down from 62 last year, according to Dealogic. And the companies that have gone public have tended to underperform the expectations they set for themselves in the IPO process — according to Dealogic, a quarter of tech IPOs have priced below their initial price range, up from 16% last year.

Matt King / Getty Images

3. Unlike many trendy startups, this one makes money.

Atlassian has been profitable in each of the three years it has reported financial results, and in its most recent quarter it made a $ 5 million profit on $ 102 million in revenue. The company says it has been profitable for ten years.

Total revenues have grown from $ 149 million in 2013 to $ 320 million in the 2015 fiscal year.

Guillaume Souvant / AFP / Getty Images

4. But it still has techie roots.

Don't let long-term profitability fool you: Atlassian is still very much a tech company, even if an idiosyncratic one. The first image in its prospectus is a man wearing jeans and a black t shirt, holding a Atlassian-stickered laptop with the word TEAM tattooed on his knuckles. (The company is listed on the Nasdaq under the ticker “TEAM”).

And one beneficiary of its quick growth has been its charitable foundation, which receives “1% of employee time, profit, and equity.” This is borrowed straight from Salesforce's “1-1-1” corporate philanthropy model.

Paul Kane / Getty Images

5. Atlassian software is widely used at big companies.

The company boasts a large number of smaller businesses that it reaches without much in the way of sales and marketing. Its target market of engineers and software developers are famously hostile to salespeople — “we believe software is bought, not sold,” the company says in its IPO documents.

But at the top end of the market, Atlassian says 79 of the Fortune 100 companies and 273 of the Fortune 500 companies use its software. Overall the company boasts 51,000 customers.

BuzzFeed – Business

He Got You To Walk On Fire ā€” Now Tony Robbins Wants To Talk About Your 401(k)

Taylor Hill / Getty Images

America's tallest and most successful success coach has a new mission: shaking up the 401(k) system. Tony Robbins, more famous for his multiday fire walking seminars, is taking steps toward becoming America's personal finance guru.

Since publishing Money: Master the Game, 7 Simple Steps to Financial Freedom, which collected finance advice gleaned from a who's who of big-deal money men — Yale endowment head David Swensen, billionaire hedge fund manager and meditation advocate Ray Dalio — he has taken a stake in America’s Best 401k, a company that helps people see how much they're paying in fees in their 401(k) provider, and helps employers set up their own plan.

In an interview with BuzzFeed News, Robbins spoke at length about how 401(k) plans report their costs, and why investment portfolios shouldn't just be diversified across assets (like stocks and bonds), but also across risks. This “risk parity” approach showed up in his book as a simplified recommendation from Dalio, the head of the world's largest hedge fund, whose assets have ballooned to over $ 100 billion thanks to his “All Weather” strategy and made him one of the richest men in the world.

After Robbins' book came out and took its place atop the New York Times best-seller list — a fact he makes sure to remind me of — he encountered some criticism from the financial community. One investment portfolio he recommended, which he got from Dalio and called the “All Wealther” option, recommended allocating a sizable portion of your retirement savings to commodities and bonds.

Some critics, like Barry Ritholz, who runs an asset management firm and writes for Bloomberg View, criticized Robbins for recommendations that made sense on the back of a long boom in commodities and bonds that is unlikely to continue. “People tend to assume that what just happened will likely to keep happening,” Ritholtz wrote. “The all-weather portfolio is a biased sample, form-fitted to have done well over recent decades.”

Robbins brushes off such criticism, saying he did “180 interviews” and that his critics “all know each other” and besides, don't manage very much money (at least compared to Ray Dalio and David Swensen.)

Either way, Robbins insists he isn't becoming an investment adviser and says the portfolio was just one of several he shared after speaking with dozens of veteran money managers. Robbins ruled out going down the advisory path late last year, telling ThinkAdvisor that “I’m not looking to enter the industry. I have no desire.”

“Some advisors think I’m coming to take over their industry. They’ve taken pot shots. I have zero desire to take their business,” he told the site. “It’s not even slightly where I am. I’m a coach.”

Tony Robbins / Via Amazon.com

At America's Best 401k, the focus is on the fees charged on retirement savings plans. On the website, savers can do a quick-and-dirty fee analysis of their company's 401(k) plan, and then more extensive comparisons between it and other plans. The company also works with employers, helping them set up and manage 401(k) plans of their own.

Robbins is working with Tom Zgainer, who had worked on a similar project with the software-based financial advisory company Personal Capital. That project was eventually dropped after Personal Capital chose to focus on its personal investment products.

A few days after Zgainer left Personal Capital in 2013, he said he got a call from Robbins, who had a problem with the 401(k) plans at his 12 companies. The plans had been sold to Robbins by an insurance company and were “just getting gouged in fees,” Zgainer said.

After a 45-minute meeting that turned into a four-hour one at the Wynn in Las Vegas, Zgainer began to accompany Robbins to events to talk about the 401(k) system. Last year he started to formally partner with Robbins as he was preparing his book.

“I can use my social media platform and my influence in the business community,” Robbins told Zgainer. “Let’s go out there an disrupt a 30-year industry that's just enjoying ripping off savings.”

Each time America's Best gets a company to switch to one of its plans, it stands to tap into a lucrative long-term revenue source — the very fees the company helps employees take a closer look at. Those fees look low at first glance, but add up over time, both for the companies collecting them and the people whose savings are being charged.

Over 20 years, $ 100,000 investment in a fund earning 4% yearly returns would grow to about $ 210,000 if charged an annual fee of 0.25%, according to the Securities and Exchange Commission. If that annual fee rose to 1%, it would grow to about $ 180,000. A difference of just 75 basis points, in this case, costs savers $ 30,000.

Zgainer said none of America's Best's clients pay more than 0.75% in annual fees, even as “most plans” his company reviews from other providers charge 1.45% to 2.5%.

Tony Robbins being interviewed by LinkedIn Executive Editor Daniel Roth.

Taylor Hill / Getty Images

Investment fees are already falling, with or without the help of Tony Robbins. Investors — from individuals to large institutions — are seeking out lower fee funds and investments that give them broad exposure to the market rather than individual stocks picked by a fund manager. The average fee paid by 401(k) plans investing in an equity mutual fund has fallen significantly, according a study from the Investment Company Institute, from 0.77% in 2000 to 0.54% in 2014.

The industry looks after $ 4.6 trillion in savings, the ICI said. Of that, 63% is invested in mutual funds, and 60% of that goes to funds that buy stocks. Bigger 401(k) plans are cheaper for their customers: A study done for the ICI by Deloitte found that the median “all-in” fee for plans with assets from $ 1 million to $ 100 million was 1.27%, while plans with over $ 500 million in assets have a median all-in fee of 0.37%.

Zgainer said that when he can get employees to see all the fees being charged to their 401(k), “people are stunned” — but the tricky part is turning a stunned individual worker into a company taking the plunge and switching 401(k) plans.

America's Best is getting 65 to 70 new plans switching over each month, Zgainer said, and expects to be getting 100 plans a month by the end of the year, “which will make us one of the fastest growing solutions in the United States.”

“We know we’re a tiny little pinprick in the whole scheme of things,” he said. “There’s 540,000 plans, but if we do 2,000 it’s still a significant fee change … We need to get this on the lips of everybody in the United States.”

That includes, for example, when Zgainer and Robbins spoke at a recent dental conference. Zgainer says 750 of the 3,000 dentists there asked for a fee comparison.

Although the Department of Labor has begun mandating extensive fee disclosures by 401(k) plans, few people know how to access the disclosure, let alone how to read them and then their get their companies to change plans or negotiate for a better one.

But while America's Best provides an infrastructure for employees to push for their companies' to go to a cheaper plan, it still relies on a very Tony Robbins–esque message: that individuals really can influence a massive financial system that is best at rewarding itself.

“Transparency wins,” he said, “if you make it easy to act.”

BuzzFeed – Business

Everything You Don’t Know About The Real Colonel Sanders

For anyone tired of tales of visionary young CEOs, here’s one old man’s meandering journey to discovering his greatest talent: He could sell the hell out of fried chicken.

KFC

Visitors to Comic-Con in San Diego this week may see a new action hero dotting the halls alongside Wolverine and Wonder Woman: a dapper Southern gent who, according to his creators, “started out as an underdog and overcame obstacles that gave him superhuman cooking skills.”

They'll likely recognize him as the face that beams over about 4,400 fried chicken joints across America.

Today's consumers may know Harland Sanders only as a brand logo, but there was a time when the man himself was a walking, talking presence on TV screens and at events across the world. A review of the many books written about his life reveals a man who was foul-mouthed and hot-tempered, had an insatiable libido, once shot a man, delivered babies, and “took his cane” to those who failed to fry chicken to his standards.

But he was also relentlessly hardworking, entrepreneurial, and charitable, giving away most of his wealth to organizations like the Salvational Army. But most of those details have been forgotten.

The Colonel, once a regular face in KFC's ads, died 35 years ago at the age of 90. Now, as the chain tries to turn around its struggling U.S. business, he's making a comeback of sorts.

Colonel Sanders recently appeared in new commercials, played by Saturday Night Live announcer Darrell Hammond. And this week for Comic-Con, the company is taking its Colonel campaign further yet. In KFC Presents: The Colonel's Adventure Comics, he appears as an unlikely superhero, rolling through a series of adventures that dramatize actual events in his life.

Such a portrayal may be a stretch, but as BuzzFeed News found from speaking to his descendants and reading the stories that documented his life, the real Harland Sanders' story is far stranger and more meandering than any grinning face on a bucket meal would let on.

Unlike the idealized founders of modern business folklore — young prodigies blessed by wealth and success before their 25th birthday — Sanders was well into his sixties before the business he is known for took shape. His is a scattered tale that echoed the rapidly changing lives of rural Americans in the early 20th century. And most of it had nothing to do with chicken.

KFC

A number of books have been written about the founder of the chain once known as Kentucky Fried Chicken: his own daughter Margaret Sanders' The Colonel's Secret: Eleven Herbs and A Spicy Daughter; journalist John Ed Pearce's The Colonel: The Captivating Biography of the Dynamic Founder of a Fast-Food Empire; and food writer Josh Ozersky's Colonel Sanders and the American Dream. Then there's Sanders' own book, Life As I Have Known It Has Been Finger Lickin' Good.

Sanders chased a countless variety of odd jobs and failed businesses, many of them tied to the vast technological change of the early 1900s. He worked on the railroads, and then with the automobiles that overtook them. He ran a ferry service, sold gas lamps, and operated gas stations before settling down and starting a roadside motel and restaurant in Corbin, Kentucky, in the 1930s.

People remember him as a tireless worker. “He just never gave up, never, never gave up on anything,” Sanders' granddaughter Josephine Wurster told BuzzFeed News. “He was a wonderful grandfather, a very caring, wonderful man. I have very fond memories.”

After many less profitable ventures, it wasn't until Sanders was nearing retirement age that he tried a novel business model that would soon transform American commerce: franchising.

Running gas stations in the late 1920s meant Sanders had experience in one of the first industries to use the franchise model. Franchising in the U.S. goes back to the mid-1800s, when the Singer sewing machine company franchised the sale and repair of its equipment, but it wasn't until the 1950s that it emerged as a driving force in the restaurant industry.

Part of that emergence was thanks to Sanders, who in the mid-1950s was approaching retirement with little in the bank. As a last-ditch plan to produce some retirement income, he drove from town to town convincing restaurant owners to sign up and pay a nickel-per-bird fee to sell his secret-recipe fried chicken.

“His business acumen was limited to running a small business out of his hip pocket,” Sanders' grandson Trigg Adams told BuzzFeed News. “And he did well at that. But it wasn't the same thing [as what KFC later became] by any order of magnitude.”

But by embarking on this modest effort, Sanders was at the forefront of the restaurant franchising boom in the U.S., which was facilitated by the same infrastructure improvements around the country — like railways and roads — that he worked on as a younger man. The enactment of the Lanham Act in 1946 to protect trademarks, the population surge, the development of the highway system, and the growth of the American suburb all created an environment that fueled the rise of the franchise.

John Reynolds, president of the International Franchise Association's Educational Foundation, described Sanders as “a pioneer.” He and his contemporaries “looked around and saw lots of businesses doing things in a non-standard way, and with lots of trial and error.” They introduced the quality control and consistency that made customers loyal not just to a single location, but to a brand.

Sanders crafted a theatrical persona of “the Colonel” to attract diners, and later to attract franchisees. In the 1970s, when he was still alive and the business was stuck in a rut, the company initiated a “recolonelization” program that focused on getting back to Sanders' principles of good food.

But Sanders had already lived through so much more before that.


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BuzzFeed – Business

Google Co-Founder Saw “Tomorrowland,” Had Deep Thoughts About The Future

The Google CEO said he was interested in the Disney movie for its utopian vision of the future. But utopias just don’t make good stories.

Alberto E. Rodriguez / Getty Images

Silicon Valley wants us to believe the future will be a better place. Science fiction — a genre stuffed with dystopian projections of humanity's decline — often has us imagine the opposite.

Any computer nerd will tell you these two visions aren't incompatible. Many people indulge in dystopian fiction while trying to create a better future in real life. But what happens when you look for that future utopia in fiction?

According to Google co-founder Larry Page, the result may be disappointing.

Page recently went to see Tomorrowland, the new Disney movie that imagines a happy city of the future, he told Google shareholders at the company's annual meeting today.

“I was interested in a version of the future that would be positive, because that's so seldom portrayed in science fiction or movies,” Page said. “I came away from that and thought, well, it's not a good story because it's not dark.”

The movie, he said, “tries to portray the future positively and fails.”

youtube.com

Tomorrowland, directed by Brad Bird, was a box office disappointment and has been poorly received by critics. It has a 49% on Rotten Tomatoes. A. O. Scott of the New York Times wrote that the film, “searching for incitements to dream, finds slogans and mistakes them for poetry.”

It may be more difficult to successfully tell a utopian story than a dystopian one, Page said.

“There's a real bias that it's much easier to focus on the negative — stoke up fear with all the things that could go wrong,” he said. “It's very hard to find positive views of the future in general.”

Page told the anecdote in response to a question from a young shareholder who said his experience at law school had left him disillusioned about the future.

The Google chief urged the questioner to stay positive. He said the world was getting better by “any measure,” including an alleviation of poverty.

But he said fiction tends to convey the opposite impression.

“Don't let that get you down,” Page said.


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BuzzFeed – Business

9 Things We Learned About Fitbit From Its IPO Filing

The pioneer of fitness tracking wants to take its shares public, but the Apple Watch looms over the IPO.

Fitbit makes one of the best-known fitness trackers in a market that is overflowing with them — and which is bracing for the arrival of the Apple Watch. It's a tricky time to go public, but one thing the company has going for it is its profits, $ 132 million worth in 2014. Here's what we learned from reading the company's IPO filing.

According to NPD Group data cited by the company, Fitbit had nine of the top-selling fitness tracker units in 2014 and its market share grew to 68% in 2014, from 58% in 2013.

Denis Kortunov / Via flic.kr


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BuzzFeed – Business

What J.C. Penney’s Store Closings Say About America’s Malls

The department-store chain is closing 39 stores this year, after shuttering 33 last year. Its troubles highlight a growing divide in the consumer economy.

Brendan Mcdermid / Reuters

Department-store chain J.C. Penney, which has been showing signs of improvement after a botched turnaround effort, announced plans to shutter 39 underperforming stores, as the company continues to find its way out of America's worst malls.

The company will close the locations on or around April 4, affecting 2,250 jobs, Joey Thomas, a spokesman, said in an e-mail. J.C. Penney closed 33 underperforming stores last year, cutting 2,000 jobs, also after a January announcement.

J.C. Penney's decision underscores the growing gap between America's best and worst performing malls, which itself is a sign of the growing divide in the consumer economy. While high-end shopping centers featuring luxury brands — the Bloomingdale's and Apple stores of the world — are thriving, those on the lower end of the economic spectrum are struggling, and many are in terminal decline. J.C. Penney and Sears, in particular, are anchor tenants in many of these malls, taking up large amounts of space and serving as a drawcard that helps the smaller retailers surrounding them. Both department store chains are in the process of closing many stores that simply aren't bringing in enough sales. (Sears recently announced plans to close 235 locations.)

J.C. Penney and Sears have a high number of stores in America’s worst, “C”-rated malls.

J.C. Penney and Sears have a high number of stores in America's worst, "C"-rated malls.

Green Street Advisors / Via http://www.greenstreetadvisors.com

The industry ranks malls into groups like A++ and A — those high-end malls — then B malls, which are stable and considered either the “best mall in a small market” or the “third-best mall in a five-mall town.” Next comes the C bucket, the troubled malls, where sales aren't so hot, some chains are leaving, and traffic is low.

While industry watchers like to point to the rise of e-commerce for why chains like J.C. Penney, Sears and even Macy's are shutting down certain locations, it really has more to do with income inequality, given the divide between the As and the Cs in recent years, as The New York Times pointed out this past week.

The A malls are located near the wealthiest, most educated Americans, who have benefited the most from the economic recovery. As you continue down the spectrum, the population of such spenders in the area drops precipitously, and that's a problem for the worst malls. Suddenly, they're battling for dollars from the majority of Americans whose income has either stagnated or declined since the financial crisis.

J.C. Penney, for example, said it will be closing a store in the Gwinnett Place Mall in Duluth, Georgia. According to Green Street Advisors data, that's a C- mall. The occupancy rate is grim, at only 57%, and the sales per square foot are $ 200. A glance at the website shows some major chains, but a few that don't immediately ring a bell — Shoe Show, Glitter's Fine Jewelry, Xclusiv. Compare that to the “A++” mall in the Atlanta market, Lenox Square. That mall brings in $ 1,030 in sales per square foot, and its occupancy rate is 92%. It's in “the heart” of the affluent Buckhead area, and hosts tenants including Cartier, Prada, Mont Blanc and Neiman Marcus.

J.C. Penney hasn't said how many of the stores being closed are in A, B or C malls — and the difference between B and C malls is marked — but it stands to reason it would focus its closures on the worst-performing places.

J.C. Penney is offering almost three months of notice to employees in affected stores and a career-training class to those who will lose their jobs. It serves in stark contrast to specialty chain Wet Seal's decision earlier this month to fire more than 3,500 employees and shutter 300-plus stores with a single day's notice in many instances.

“We continually evaluate our store portfolio to determine whether there's a need to close or relocate underperforming stores,” Thomas said in an e-mail, noting that's 4% of the company's stores. “Eligible associates who do not remain with the company will receive separation benefits, and, if possible, we will assist associates in identifying other job opportunities at nearby J.C. Penney stores. Additionally, we're offering all associates an on-site career training class. The class will assist associates in writing resumes, filling out applications, answering interview questions and more.”


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BuzzFeed – Business

8 Things We Learned About Shake Shack From Its IPO Filing

From Manhattan’s unique love affair with the Shackburger to concerns about the fate of Moscow’s Shake Shacks amid Western sanctions, there was plenty to learn in the company’s SEC filing.

M. Bitter / Via flic.kr

Danny Meyer, chief founder of the Union Square Hospitality Group and Shake Shack.

AFP / Getty Images NICHOLAS KAMM

That's equivalent to about 1.5 million of its $ 4.95 Shackburgers, which would equal more than 4,000 burgers sold each day, per location. Manhattan is the star market for the chain, with average store sales almost double that of non-Manhattan outlets.


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BuzzFeed – Business

What We Talk About When We Talk About PostSecret

Frank Warren’s PostSecret project in a post-“Secret” world.

Jenny Chang / BuzzFeed

For more than 10 years, strangers from around the world have been sending their secrets to a suburban home in Germantown, Maryland, scribbled or pasted onto anonymous postcards. Over time, the mailbox at 13345 Copper Ridge Road has held not only secrets but wedding bands, engagement rings, and razor blades: objects taped to cards and sent away as untraceable secrets themselves.

And every Sunday, Frank Warren — the founder of PostSecret and keeper of the mailbox — has dutifully scanned and posted a handful of these postcards to his lo-fi WordPress site, PostSecret.com. What began as a personal art project has become an international community, now entering its second decade.

Creative Commons / Via Flickr: anabananasplit

There are two secrets that Warren has seen hundred of times. The first is “I pee in the shower.” The second?

“I see this secret every time I go to my mailbox. I always see it expressed a different way,” Warren said in an interview with BuzzFeed. “It's basically a story about trying to find that one person who you can tell all your secrets to. There's that common thread, that search for intimacy, that search for the one person we can be our whole and true selves with.”

Now, of course, there's an app for that. In fact, there are several. But the world is a markedly different place today than it was a decade ago, when Warren began the PostSecret project. It was 2004: there was no Twitter, there was no Instagram, and Facebook had just launched out of Mark Zuckerberg's dorm room. The iPhone didn't exist. Edward Snowden was 21.

Today's top secret-sharing apps — Whisper, Secret, and Yik Yak — are rumored to be valued at a combined total of well over $ 400 million. But before the economy of secrets boomed to its current size, there was Frank Warren: a man with a mailbox in Germantown, Maryland. In 2004, Warren started an art project called PostSecret, calling for strangers to send him postcards with their anonymous secrets. He hoped to receive 365. To date, he has received more than a million from around the world.


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BuzzFeed – Tech

The Internet Cares Much More About Nicki Minaj’s Butt Than Kim Kardashian’s Butt

This Google data proves it.

Jishai Evers/Dadaviz / Via dadaviz.com

In the last 24 hours, you've likely seen Kim Kardashian's shiny planetoid of a butt. But while the massive interest generated by this most recent assplosion may seem huge, Kim's keister can hardly hold (clench?) a candle in comparison to the assquakes caused by the current champion of buttinterest, Nicki Minaj. The above comparison chart, created by Jishai Evers of Dadaviz, shows that searches for Minaj's fat butt dwarf those for Kim's. (Those are units of relative magnitude; in other words, 100 is the most searches and 0 is the least.)

If you want to play around with the graph, which is interactive, click below.

LINK: Sorry Kim, The Internet Is Way More Obsessed With Nicki's Butt

BuzzFeed – Tech

5 Things Most People Forget About Local SEO

5 Things Most People Forget About Local SEO
Local search engine optimization (SEO) can be tricky. Not only do you have to do all the customary SEO stuff, but then you have to do a new layer of complex SEO activities. Most tech-savvy local-business owners have a decent idea of how to do local SEO …
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SEO Strategist
Digipath Recruitment is looking to recruit for Somerset West based digital agency that requires SEO copywriter/strategist. Client focus: Conduct exhaustive site audits and compile benchmark reports. Work with the head of department to develop ethical …
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SEO: Optimizing Product Content on Amazon
In ā€œSEO: The Case for Optimizing Amazon,ā€ my article last week, I reviewed the growing importance of optimizing products for Amazon's massive internal search engine. In this article, I'll describe steps to accomplish that goal. Organic search …
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