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How Did Hash Browns Get Left Behind In McDonald’s All-Day Breakfast?

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When McDonald’s starts offering all-day breakfast on Tuesday, about 10% of stores won’t be offering hash browns. Egg McMuffin and fries, anyone?

McDonald’s / Via mcdonalds.com

When McDonald's announced that its long-awaited all-day breakfast menu would launch on Tuesday, we knew we'd have to settle for a trimmed-down version of the regular breakfast menu after 10:30 a.m. It was a sacrifice made in the name of keeping the kitchen crew from going absolutely nuts and slowing down service at the fast-food chain.

But there is one victim on some McDonald's all-day breakfast menus that many customers are sure to take issue with: the hash brown. Depending on the setup of their kitchens, about 10% of restaurants will not be offering the golden, crispy delight, meaning customers may end up pairing their Egg McMuffin with fries. Fries!

The lack of Hash Brown was noticed by BuzzFeed News reporter Hayes Brown (no relation) at his local McDonald's in New York.

According to Richard Adams, a former McDonald's franchisee and now founder of Franchise Equity Group, a franchisee consultancy, hash browns are cooked in the same fry vats as french fries, so some stores will need to remain fry-only once breakfast hours are over.

“If a location isn't able to offer hash browns at this point, that doesn't mean they never may offer them as more learning continues to happen,” said McDonald's spokesperson Lisa McComb, calling the problem a “restaurant configuration issue.” “There may be another solution in the future,” she said.


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BuzzFeed – Business

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