NFC technology (Near Field Communication) is a recent invention that allows two-way communication between two nearby devices and with its help, you can do a number of things such as receiving marketing messages, accessing information and paying for goods. The whole spectrum of interaction between brands and consumers will be revolutionized with the help of this technology. The basis of this technology for the use of information sharing between devices is Radio Frequency Identification (RFID) technology. It is an attractive technology that offers embryonic services to both private and commercial users.
Benefits of NFC Technology
The advantage of NFC technology is that its usability is diverse and it offers better security. It is a wireless technology that is used over short distances and by incorporating this technology in different devices users can pay for public transport instantly and avoid inconvenient additional steps by storing credits. Its power consumption is less than that of Bluetooth technology and it works even if one of the devices is turned off.
NFC technology is highly flexible, which enables it to be integrated to any type of device. Most modern brands and marketing organizations connect brands with customers by using NFC software along with Smart Poster Technology and enable them to deliver information on demand. These organizations help the consumers to interact with brands by using proximity marketing.
Exchange of digital data, transactions and connections of electronic devices have been made much easier and flexible with the help of New Field Communication technology. Its usefulness has been felt greatly in the case of mobile phones because with its help, mobile phones work by identifying NFC tags in another nearby device and enable exchange of data between the two devices.
Applications of NFC Technology
NFC is a recent development and many pilot tests are still going on throughout the world. It has a vast potential for use in many different applications, some of which are:
* Transportation: Contactless payment of tickets while using buses, taxis or railways can be done. Check-in and checkout can easily be done merely by using the mobile phone to touch the NFC tags. The amount will be debited to the source of payment immediately.
* Credit card payments for shopping, eating at restaurants or for any other purpose can be done in a similar way by the mobile device reading the NFC tags.
* Healthcare data and history of patients that can be stored in a database is easily be accessible by doctors and nurses by scanning the NFC tags. Healthcare standards throughout the world can be greatly improved with this technology.
* In the field of marketing, NFC Smart Posters can be used to great advantage by marketers for advertizing their product promos to a large audience. You only need to touch the NFC-enabled phone with a poster having a NFC tag and you can get all types of information regarding tickets of a movie or a play or regarding promos or coupons. NFC posters will enable you to get any information regarding an event by transferring it to the phone, even when you are travelling. In order to do viral marketing and attract new customers, Smart poster is a very useful tool.
Extensive trials are going on throughout the world and NFC technology is rapidly becoming very popular. Its applications will become manifold once the NFC-enabled phones are readily available.